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Bobby Martin

Co-Founder and Chairman, Vertical IQ · 1 appearance on the record.

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founderexecutiveauthorinvestorhockeystickprinciples.com ↗

Bobby Martin co-founded Vertical IQ, an Industry Intelligence platform used by hundreds of banks and advisory professionals to prepare for client and prospect meetings. He previously co-founded sales intelligence firm First Research and authored the book The Hockey Stick Principles: The Four Key Stages to Entrepreneurial Success.

10statements → 4claims → 0claims resolved → 4/5average certainty → 1.3/5average debate potential → 3said about them ↓

4 not checkable as stated how the 4 claims stand · each chip opens the sources

4 assertions · 1 insight · 5 disclosures · every statement was checked. The predictions and assertions are the 4 claims: statements the public record can support or contradict. 0 are resolved, and 4 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Bobby argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Bobby Martin on measured tape to publish a rate. This says nothing about how they speak.

Everything Bobby Martin said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight
Traditional publishing outperformed online marketing for Martin's book
“I thought that a lot of our sales would come from online, like from people just seeing me in the media and that kind of thing, which we've gotten a fair amount of that. But quite frankly, that's been a little bit disappointing. You know, the traditional bloggi…”
Bobby Martin Jan 16, 2017 ▶ 7:30 EP 541: VerticalIQ Hits $175k MRR, Helping 140 Banks Prep for Company Meetings with President Bobby Martin
Disclosure
Vertical IQ prices by division headcount with unlimited seats
“We don't charge per seat. We charge according to the number of bankers, for example, in particular divisions who will benefit from our service using it as a pre-call preparation, the number of calling officers. But then we let the bank have unlimited seats. So…”
Bobby Martin Jan 16, 2017 ▶ 10:59 EP 541: VerticalIQ Hits $175k MRR, Helping 140 Banks Prep for Company Meetings with President Bobby Martin
Assertion Not checkable as stated
Vertical IQ serves over 140 banks and 30,000 total users
“We have almost a 150 banks, a 140 some odd banks. We have 30,000 plus users of vertical IQ within those banks.”
Bobby Martin Jan 16, 2017 ▶ 10:41 EP 541: VerticalIQ Hits $175k MRR, Helping 140 Banks Prep for Company Meetings with President Bobby Martin
Assertion Not checkable as stated
Vertical IQ's ACV averages $15,000 to $20,000 per bank
“The average contracts between 15 and 20,000 a year, but it, those are quite, quite a range, you know, it starts at 5000 a year and it goes all the way up to a quarter million a year, but on average it's in around that area.”
Bobby Martin Jan 16, 2017 ▶ 12:07 EP 541: VerticalIQ Hits $175k MRR, Helping 140 Banks Prep for Company Meetings with President Bobby Martin
Assertion Not checkable as stated
Vertical IQ maintains a 98% annual customer renewal rate
“We don't lose many customers. It's a really sticky product, and so I'm pretty proud of our 98% renewal rate.”
Bobby Martin Jan 16, 2017 ▶ 12:42 EP 541: VerticalIQ Hits $175k MRR, Helping 140 Banks Prep for Company Meetings with President Bobby Martin
Assertion Not checkable as stated
Vertical IQ consistently hits 10% to 20% operating margins
“10 to 20% operating margins is what we aim for. And we normally reach that, you know, some years we just started in 2011.”
Bobby Martin Jan 16, 2017 ▶ 14:07 EP 541: VerticalIQ Hits $175k MRR, Helping 140 Banks Prep for Company Meetings with President Bobby Martin
Disclosure
Vertical IQ pays its salespeople a 15% commission on sales
“Our salespeople earn a 15% commission, you know, on their sales, and they also get a small piece for the renewals.”
Bobby Martin Jan 16, 2017 ▶ 15:22 EP 541: VerticalIQ Hits $175k MRR, Helping 140 Banks Prep for Company Meetings with President Bobby Martin
Disclosure
Vertical IQ generated $1.4 million in total revenue in 2015
“15 was 1.4 million. Yes. 1.4 million.”
Bobby Martin Jan 16, 2017 ▶ 16:59 EP 541: VerticalIQ Hits $175k MRR, Helping 140 Banks Prep for Company Meetings with President Bobby Martin
Disclosure
Vertical IQ founders personally invested hundreds of thousands to bootstrap
“We put in hundreds of thousands of dollars. I'll say that.”
Bobby Martin Jan 16, 2017 ▶ 17:33 EP 541: VerticalIQ Hits $175k MRR, Helping 140 Banks Prep for Company Meetings with President Bobby Martin
Disclosure
Vertical IQ operates with 15 employees and three sales reps
“We only have three salespeople. Okay. We have 15 employees.”
Bobby Martin Jan 16, 2017 ▶ 16:14 EP 541: VerticalIQ Hits $175k MRR, Helping 140 Banks Prep for Company Meetings with President Bobby Martin

The other half of the tape: Bobby Martin's own voice is left out of every number here. Other people bring the name up 3 times in 3 episodes on Top Founders. every mention, with the transcript →

Who brings them up most Nathan Latka 2Darren Pierce 1

Every mention by year

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2017 3 mentions in 3 episodes 1 per episode

Appearances (1)

EpisodeDateSpeaking time
EP 541: VerticalIQ Hits $175k MRR, Helping 140 Banks Prep for Company Meetings with Presid Jan 16, 2017 9m
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