The Ledger
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Traditional publishing outperformed online marketing for Martin's book
“I thought that a lot of our sales would come from online, like from people just seeing me in the media and that kind of thing, which we've gotten a fair amount of that. But quite frankly, that's been a little bit disappointing. You know, the traditional bloggi…”
Vertical IQ prices by division headcount with unlimited seats
“We don't charge per seat. We charge according to the number of bankers, for example, in particular divisions who will benefit from our service using it as a pre-call preparation, the number of calling officers. But then we let the bank have unlimited seats. So…”
Vertical IQ serves over 140 banks and 30,000 total users
“We have almost a 150 banks, a 140 some odd banks. We have 30,000 plus users of vertical IQ within those banks.”
Vertical IQ's ACV averages $15,000 to $20,000 per bank
“The average contracts between 15 and 20,000 a year, but it, those are quite, quite a range, you know, it starts at 5000 a year and it goes all the way up to a quarter million a year, but on average it's in around that area.”
Vertical IQ maintains a 98% annual customer renewal rate
“We don't lose many customers. It's a really sticky product, and so I'm pretty proud of our 98% renewal rate.”
Vertical IQ consistently hits 10% to 20% operating margins
“10 to 20% operating margins is what we aim for. And we normally reach that, you know, some years we just started in 2011.”
Vertical IQ pays its salespeople a 15% commission on sales
“Our salespeople earn a 15% commission, you know, on their sales, and they also get a small piece for the renewals.”