Ben Kartzman

1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

8statements → 4claims → 1claims resolved → 3.88/5average certainty → 1.12/5average debate potential → ≈4.5/5argument clarity, estimated →

1 supported 0 partly supported 0 contradicted 3 not checkable as stated how the 4 claims stand · each chip opens the sources

4 assertions · 4 disclosures · every statement was checked. The predictions and assertions are the 4 claims: statements the public record can support or contradict. 1 is resolved, and 3 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Ben argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported

Kartzman: Spongecell launched in 2006 as an online calendar

“So we launched the company originally in, in 2006 raised our first couple million bucks. Back then the first product, believe it or not, was an online calendar. This is before Google calendar existed.”

Ben Kartzman Oct 20, 2017 ▶ 12:06 818: AdTech: Spongecell Passes $13m+ ARR, Lets Old Customers Go, $26m Raised

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Ben Kartzman on measured tape to publish a rate. This says nothing about how they speak.

What they said8 Episodes1

Everything Ben Kartzman said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Not checkable as stated

Kartzman: Spongecell Supermarket Client Generated 80 Quintillion Creative Variations

“One customer actually did 80 quintillion different possible creative variations when they mixed. This was a supermarket chain. You can mix price with product. Description, all the sort of content around it, and then recommend that to different customers and sh…”

Ben Kartzman Oct 20, 2017 ▶ 5:25 818: AdTech: Spongecell Passes $13m+ ARR, Lets Old Customers Go, $26m Raised

Disclosure

Kartzman: Spongecell has raised about $26 million

“So we've got about twenty six million into the company.”

Ben Kartzman Oct 20, 2017 ▶ 3:30 818: AdTech: Spongecell Passes $13m+ ARR, Lets Old Customers Go, $26m Raised

Disclosure

Kartzman: Safeguard Scientifics is Spongecell's largest institutional investor

“The largest institutional investor is a group called safeguard based out in Philadelphia. Very knowledgeable investors in the ad tech space specifically. Great partner for us.”

Ben Kartzman Oct 20, 2017 ▶ 3:32 818: AdTech: Spongecell Passes $13m+ ARR, Lets Old Customers Go, $26m Raised

Disclosure

Kartzman: Spongecell Client Annual Spend Ranges from $20K to $3M

“Some of our smallest clients are spending, you know, 20, 30 grand a year with us, and our biggest clients are spending three million a year with us.”

Ben Kartzman Oct 20, 2017 ▶ 6:24 818: AdTech: Spongecell Passes $13m+ ARR, Lets Old Customers Go, $26m Raised

Assertion Not checkable as stated

Kartzman: Spongecell's fee is around 10% of working media dollars

“So we're probably a little bit lower on the, on that end of the spectrum in terms of percent of working media dollars. I would say, you know, we're actually probably in like the, in the 10% range.”

Ben Kartzman Oct 20, 2017 ▶ 8:35 818: AdTech: Spongecell Passes $13m+ ARR, Lets Old Customers Go, $26m Raised

Disclosure

Kartzman: Spongecell's enterprise clients deliver up to 30 billion impressions annually

“Some of the larger customers that we work with will run, you know, thirty billion impressions in a given year. You know, more of a midsize customer will run, you know, three to five billion impressions a year. And then we have a couple other customers, you kno…”

Ben Kartzman Oct 20, 2017 ▶ 9:28 818: AdTech: Spongecell Passes $13m+ ARR, Lets Old Customers Go, $26m Raised

Assertion Not checkable as stated

Spongecell's enterprise pivot lengthened sales cycles to 3-9 months

“They're longer. So you can imagine we had five, 600 customers, very transactional business. You could close a deal, you know, in a, in, in a month. Now these deals are more sophisticated. There's more technology. There's more integrations that need to happen. …”

Ben Kartzman Oct 20, 2017 ▶ 17:06 818: AdTech: Spongecell Passes $13m+ ARR, Lets Old Customers Go, $26m Raised

Assertion Supported

Kartzman: Spongecell launched in 2006 as an online calendar

Ben Kartzman Oct 20, 2017 ▶ 12:06 818: AdTech: Spongecell Passes $13m+ ARR, Lets Old Customers Go, $26m Raised

Appearances (1)

Episode	Date	Speaking time
818: AdTech: Spongecell Passes $13m+ ARR, Lets Old Customers Go, $26m Raised	Oct 20, 2017	10m

Ben Kartzman

The record, in short

Their most notable supported claim

How they sound: not measured why? →

Appearances (1)

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