The Ledger
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Kartzman: Spongecell Supermarket Client Generated 80 Quintillion Creative Variations
“One customer actually did 80 quintillion different possible creative variations when they mixed. This was a supermarket chain. You can mix price with product. Description, all the sort of content around it, and then recommend that to different customers and sh…”
Kartzman: Spongecell has raised about $26 million
“So we've got about twenty six million into the company.”
Kartzman: Safeguard Scientifics is Spongecell's largest institutional investor
“The largest institutional investor is a group called safeguard based out in Philadelphia. Very knowledgeable investors in the ad tech space specifically. Great partner for us.”
Kartzman: Spongecell Client Annual Spend Ranges from $20K to $3M
“Some of our smallest clients are spending, you know, 20, 30 grand a year with us, and our biggest clients are spending three million a year with us.”
Kartzman: Spongecell's fee is around 10% of working media dollars
“So we're probably a little bit lower on the, on that end of the spectrum in terms of percent of working media dollars. I would say, you know, we're actually probably in like the, in the 10% range.”
Kartzman: Spongecell's enterprise clients deliver up to 30 billion impressions annually
“Some of the larger customers that we work with will run, you know, thirty billion impressions in a given year. You know, more of a midsize customer will run, you know, three to five billion impressions a year. And then we have a couple other customers, you kno…”
Spongecell's enterprise pivot lengthened sales cycles to 3-9 months
“They're longer. So you can imagine we had five, 600 customers, very transactional business. You could close a deal, you know, in a, in, in a month. Now these deals are more sophisticated. There's more technology. There's more integrations that need to happen. …”