Q value in months of about 16.6. So that's close enough to the 18 number you said. And then when you multiply that by your 200 ARPU number, that gives you about three grand, a little more than three grand in lifetime value. So healthy economics. Now, what do you know you have to get a customer to do in the first two to three months to make them be sticky?
A We, we need to get them to send a campaign, and we need to make sure that this campaign goes really well, as in, they get their, their money back. They send a campaign in whatever they're, you know, they're trying to sell. Let's say they're trying to sell, I don't know, um, televisions. They sell, um, uh, enough televisions to make sense to buy a plant from us. Um, that, that sort of thing. It's really down to the numbers a campaign gets. Um, you know, as you said, it's a very segmented market, and that means that it's, Quite competitive. So we need to, they're probably using some other tool right now. So they probably have an idea of what they can expect from email marketing. So we need to be better than that.
AI assessment note: “We, we need to get them to send a campaign, and we need to make sure”