Q Okay. Got it. And so help give it, give us like the last project you work on, what you worked on. What was it?
A Absolutely. So right now, uh, I'm working on Red Bull. Red Bull's having, uh, us work on Social for them, but a little bit different. Traditionally, Red Bull is known for making such incredible action sports content. Um, but, uh, a thing that they're trying to work on now is making brand lovers into can lovers. Um, they want to make sure their social is translating into some sales. So we're trying to make creative content that still drives back to the fact that, uh, the can has, uh, uh, What's inside in order for you to achieve what you're trying to achieve. So at work is a big element right now for Red Bull, uh, five hour energy and coffee are, are crushing that market. And they want to remind consumers that, uh, Red Bull is a good thing to drink while you're there. So we're trying to create something that's creative and fun and social, but still drives that message that, uh, Red Bull's good at work. Um, it's, it's definitely very, very hard because, uh, I don't want to disrupt what the audience traditionally, uh, has known to get from Red Bull social, which is that like high energy action sports content. Uh, it's very, very shareable, but we do need to get that message across. So it's, it's incredibly fun, uh, and simultaneously incredibly challenging.
AI assessment note: “right now, uh, I'm working on Red Bull. Red Bull's having, uh, us work on Social”