Q How did you get the first 50 people on the WhatsApp group?
A Facebook ads. Uh, so we have had a quite a journey before we came to, uh, technology. We first started with video marketing and, uh, during the video marketing phase, we really got to understand how to use Facebook ads. And in Kenya, Facebook ads are really, really affordable for as low as a hundred, uh, and 20 shillings, which is about a dollar. You can run an ad. So it was a platform for us to get to know how to target people within Kenya. Especially in different provinces, uh, because marketing in Kenya has to be really targeted depending on which community you are addressing. So during that phase, we really got to understand Facebook ads. So we just, uh, collected that, uh, information that we had, uh, did some Facebook ads for WhatsApp groups, and that's how we got our first hundred students on WhatsApp.
AI assessment note: “Facebook ads. Uh, so we have had a quite a journey”