Q Interesting. And so just taking a step back, what is the company doing today? Why are people paying you?
A They're paying us because they need content. And that really falls into three categories, like you mentioned, photos, videos, and product reviews. And really, they just need more content than they've ever needed at any other time in history. And they need to be able to test at high frequencies if they want to compete in these crowded spaces. Um, They need a lot of content. And you know, that, that also means they need creator driven assets for TikTok. They need content that's going to speak to a one to, in a one to one fashion to Gen Z versus just repurposing content that they use for, you know, a classic millennial audience a year or two ago. So it's all about tightening up that feedback and giving them the assets that they need.
AI assessment note: “They're paying us because they need content. And that really falls into three categories”