Q Yeah. I am a much bigger fan of profitable companies that have raised no money than I have, you know, a hundred million dollar raised companies that are burning cash. Like, you know, well, like not a good thing. Right. All right. Tell us more of the backstory. When did you launch the company?
A Uh, so we launched in Honestly, I think we were a bit early because what we discovered is, you know, we were focused on small and medium sized companies, and we discovered that the owners in those businesses are extremely busy. They don't have time to do extra work to manage a reward program. Consumers also, it's very hard to change their behavior and get them to take extra steps at the point of sale. So we tried a variety of approaches to solve the problem, some of which you may have heard of I don't know if you've heard of belly card, for example, out of Chicago, where they had the iPads that sat at the cash register. We did some of those approaches before they did even. And we quickly learned that the only way for this to really work is to integrate it to the point of sale system that the business used. And that way it was completely automated, both for the business and for the consumer. And, uh, so at the time in 2010, there were not a lot of point of sale companies that had an API that you could hook into. Um, a few years down the road, a company called MindBody Online, you may have heard of them.
AI assessment note: “so at the time in 2010, there were not a lot of point of sale”