Q No worries. Okay. That's interesting model. Very cool. Okay. So your CRO, tell me about the price increase. Everyone's always scared to increase prices. How'd you guys do it without pissing off, pissing off users?
A That was so hard, uh, since it was a first time and we had an increased price since 2016. First of all, And our costs were severely increasing, especially salaries, wages for developers. Um, so initially we wanted to do something like 10%, uh, since it was so long, but at the same time it didn't feel right because going through the hassle of communicating with everyone Um, so last summer we decided to do something a little steeper. We wanted to create like an asymmetrical advantage to go with our pro plan. We have two plans. One is the scheduling only. The other one is like a little more, you have scheduling plus time and attendance. Uh, your businesses, uh, retention rates are better there because you're using it more. So what we did is we increased the base plan by, um, um, and we increased the pro plan by Creating an asymmetrical advantage to switch to the pro plan, you know? Um, so that's, so the, the average increase is about. 26%. Well, if, if you, if you compound everything, depending on our customer split right now. Um, so overall we went for a big increase because it had been five years. It's, it hasn't been so bad. Uh, we sent a communication. We first call our, our larger customers. We gave four months of advance. A notice. And we also, um, said that anyone who would switch to an annual plan would lock up their price for one year. So that would delay furthermore, the…
AI assessment note: “We first call our, our larger customers. We gave four months of advance.”