Answered produced feed
D 5 · C 5 · P 4 · Cm 4 4.60
Q Yeah, I was gonna say, so how do you get that lower?
A Um, going to larger customers. So once we launched Omnisend, uh, we had a different name. It was Soundest at that time in 2014. We were focusing on really small merchants, usually like sole, sole kind of businesses. Uh, and, uh, that's the reason they are churning base. They start their businesses. And usually we kind of, we were relied on Shopify platform very much. So there are a lot of newcomers who try their Fortune, but unfortunately they fail and then they leave the business. That's why we close down the business and they churn from Omnisend as well. But after rebranding, it happened last, last fall. Uh, we have, we have started focusing to a lot on larger customers. So all the numbers of those larger customers are much, much higher. Lifetime L is much higher. Life cycle is much higher. Churn rate is much, uh, much lower and net churn is negative for those larger customers. So that's a transitional period we are facing.
AI assessment note: “Um, going to larger customers.”
Answered produced feed
D 5 · C 5 · P 4 · Cm 4 4.60
Q Yeah, I was gonna say, so how do you get that lower?
A Um, going to larger customers. So once we launched Omnisend, uh, we had a different name. It was Soundest at that time in 2014. We were focusing on really small merchants, usually like sole, sole kind of businesses. Uh, and, uh, that's the reason they are churning base. They start their businesses. And usually we kind of, we were relied on Shopify platform very much. So there are a lot of newcomers who try their Fortune, but unfortunately they fail and then they leave the business. That's why we close down the business and they churn from Omnisend as well. But after rebranding, it happened last, last fall. Uh, we have, we have started focusing to a lot on larger customers. So all the numbers of those larger customers are much, much higher. Lifetime L is much higher. Life cycle is much higher. Churn rate is much, uh, much lower and net churn is negative for those larger customers. So that's a transitional period we are facing.
AI assessment note: “going to larger customers.”
