Q Mm-hmm. And is that, uh, so you're the technology that enables the brand that's paying you to customize that experience?
A Exactly. So we're a SaaS platform. Uh, we started this about 10 years ago, and when we were doing it, you know, we saw people investing in all this content, but one of the things that we felt was that they didn't have the technical skills to build these landing pages of content. So we became that actual displacement for a CMS in this use case. Not suggesting you don't need a CMS. CMS is a great, and I partner with a lot of them. Uh, companies like WordPress VIP is, is one of our best partners in how we go to market. So a lot of people have a CMS, but the CMS was ultimately built for a different user, right? Your web developer, your IT team, the marketer needs to personalize these experiences every day in all the campaigns that they're sending out. So we provide a platform that the marketer can use with no code, To jump in and build these destinations completely though hosted on their own website.
AI assessment note: “Exactly. So we're a SaaS platform.”