Q How do you get the partner to take the time to write the guest blog post for your blog? That's where a lot of people get stuck in this whole process. They can't convince other people to take the time to write for them.
A Um, well in the beginning it was a lot of personal relationships. I, uh, built the channel program, the agency partner program at HubSpot, uh, and so I tapped a lot of, uh, agencies, uh, To do that. Um, at this point we have a pretty refined process, which would take me like 20 minutes to explain. We have people that are constantly reaching out on social. We have a list of past contributors that we ask to contribute to new posts. Uh, we always give a link, uh, back to them when they contribute. Uh, and a lot of it is just very short stuff, so we're only asking them to take, like, Five minutes, um, to contribute to a post, which then becomes, you know, a post with 50 contributions.
AI assessment note: “we're only asking them to take, like, Five minutes, um, to contribute”