Every argument clarity score on this site is built from rows on this page. Each
question and answer was assessed with names hidden, the host's own answers included, on
four things from 1 to 5:
directness (does it answer the question asked), coherence (do the ideas follow),
precision (concrete details and clear references), compression (says a lot per word). The weighted
mix (30/30/25/15) is the exchange score. A person's published score averages their exchange
scores on raw tape only, at least 8 of them, shrunk toward the cohort mean.
Full method →
Answered produced feed
D 5 · C 5 · P 4 · Cm 4 4.60
Q Okay, great. So help us understand, um, you have the two users, 5000 contacts at 33 per month, and you have unlimited users at 10,000 contacts. How did you think about, and why did you set up the pricing like this?
A Um, well, it's very important for us that small businesses, um, Use our technology to build better relationships with our customers. That's, you know, in our mission statement, in almost everything you'll read about us online. And an important part of that for us is for the entire team at that small business to be involved in those relationships. And so, um, you know, we introduced the concept of unlimited users, uh, a few years ago, um, Up until that point, you know, most of our competitors, uh, were charging either, you know, per seat. So by user, it was, you know, between 10 and 80 dollars, um, per user. There were some that did sort of groups of users, you know, one to three users was this amount, that sort of thing. And we were the first ones that said, you know what? Why should small businesses have to pay to get another employee in on that conversation that that team is having with the customer? Because when you're at that stage in your business, when you are, um, you know, Either a consulting company or a small retail shop. Um, everyone is part of the conversation, whether it's the person who, you know, answers the phone or the one who's going to answer the support ticket or the salesperson.
AI assessment note: “we introduced the concept of unlimited users... competitors were charging either, you know, per seat”
Answered produced feed
D 5 · C 4 · P 4 · Cm 4 4.30
Q Tell me about, I was going to say, I'm hoping you're going to go to this, but I want to make sure we stay focused just because I'm sure top tribes curious about this. You have contacts is really, it looks like The lever you use to have people pay more. Is that accurate?
A Exactly. And you know, when I talk about it, I like to say we're charging by successful relationships. Like we charge you for how many relationships you get into your system. It translates into contacts for purposes of explaining to people our pricing structure, but yeah, we, we want to You know, if it takes your team, and depending on, you know, the type of business, it can be You know, it might take you 50 employees to land that first client, right? So why pay, you know, for 50 employees, right? Yeah, totally. For that one client, and you know, there's other business types that, you know, one person can, you know, start off with a thousand customers, right?
AI assessment note: “Exactly. And you know, when I talk about it, I like to say”
Answered produced feed
D 5 · C 4 · P 4 · Cm 3 4.15
Q Okay. 42 dollars per month. And, and this is great. So how do you, how do you acquire a new business? Is there a, what's the strategy there?
A Uh, so at this point, sort of the, the first channel, and I'll, I'll take you, if you don't mind, quickly through sort of the, the stages I think we've gone through, because I, I think this can be helpful. Um, you know, and I look at it in terms of that first 10,000 dollars in revenue, first 100,000 dollars in revenue, first million in revenue. Um, in, in that first, you know, 10,000 dollars in revenue for us, uh, You know, it really was about Focusing in on one channel. And for us, that, you know, that's the very early stages. And the word of mouth channel, and really at that point, word of mouth was a lot, um, was done a lot on social. So we were, um, doing Twitter chats, um, you know, doing a lot of customer service in Twitter, doing a lot of customer engagement in Twitter. Um, this was even before Facebook, um, became prevalent in sort of the business channels. Um, But we really focused in on, you know, how to, um, how to connect in that one channel, which was that word of mouth. It was, you know, talking directly to customers, getting feedback, getting on the phone if necessary. And remember, these were the very early days. Um, at, at this point, I had three children. Um, my third, my third child was born about six months after, um, the company started. Um, And so, uh, you know, so I literally was taking phone calls, um, in the, uh, in the car driving around. I had, uh, yo…
AI assessment note: “word of mouth was a lot, um, was done a lot on social”
Redirected produced feed
D 3 · C 4 · P 4 · Cm 3 3.55
Q Come on, give me the worst one, Pam. What's the worst channel right now? Um, it's 25, it's, it's October, it's November, 25th. What's the worst channel?
A You know, the worst, again, it's largely in social. So we've been doing Facebook, LinkedIn, um, Twitter. Honestly, it's, it's not so much that any one specific channel is bad. It's been, you know, the more general our campaigns, the worse they were performing. So when, when we really dig in and say, you know, we're going to target a very specific, um, type of customer, we, we like to target, uh, Um, customers of our partners. A big part of our product is the integration that we do with other software products. So if you've got a partnership with, you know, a big well-known partner, you can go in and say, you know, I want to target people who've liked this company.
AI assessment note: “Honestly, it's, it's not so much that any one specific channel is bad.”
