Q So do you, would you, would you call that, would you call that ARR or no? Well,
A I think it's on demand. I think calling it ARR is overselling it. I think that, you know, there's this fascination among the venture capital community with predictable revenue, and they immediately jump to the assumption that the only way it's predictable is if there's a subscription. Well, that's just not true. Uber is very predictable because it's got the law of large numbers working on its favor. You know, we're predictable. Because we can tell what kind of results we're giving to our customers. We get feedback from the customers throughout the entire campaign process, so we have opportunities to change it. We have a customer success function, which is really what our company is built around, is ensuring that our customers are successful.
AI assessment note: “I think calling it ARR is overselling it.”