Q Yeah. We actually, we don't, we don't want to call your customers monkeys, but they're busy, right? Everyone's very, very busy. Um, okay. Let's talk about some of the economics because there's so many, I mean, one of my questions is why people use you over Google, right? Or AdSense. Why answer that question.
A Sure. Well, I mean, it comes down to competition, right? And I mean, the entire ad world is it's moving to what's called programmatic ad exchanges, you know, where it's basically machine learning and algorithms that are buying and selling ads as opposed to people, you know, using paper and fax machines. Um, where, where that's going is all of those exchanges function off of what's called the second price auction, which just means that, you know, Apple may want to buy an ad to, you know, an ad that displays to you for five bucks. And the next bid may only be 20 cents. That means Apple's going to be able to buy that ad for 20 to 21 cents.
AI assessment note: “Well, I mean, it comes down to competition, right?”