Q Got it. So pretty large. What's the backstory here? When did you guys launch?
A Yeah, it's a great question. So I've been trying to kind of solve the consumer side of this problem since 2010. Um, and it was always kind of on my list of, you know, I, I hadn't started a company. I was getting my MBA. I was working full time and other, um, and other things. But, you know, I had this list of 50 startup ideas on my phone and this kind of friction for the consumer I kept coming back to. And I was trying to solve it from like a consumer standpoint since like 2010, you know, officially like incorporated a holding company to workshop, um, startup ideas of what, of which this was one in 2014. Kind of hit on like the B to B angle in 2016. We launched with our first B to B customer in 2016. Um, and then, you know, since the pandemic, obviously retail has changed dramatically. And so our business and the product offerings and the way we do it really changed in 2020. Um, but I would use 2016 if you have to kind of pick one start date.
AI assessment note: “I would use 2016 if you have to kind of pick one start date.”