Q So the day, uh, sorry, I don't mean to cut you off, but it's a really short podcast. Why, why are you better than other people? Is it a unique data source? Is it something about how you analyze the data? Why are you unique?
A What makes us unique, I think, is, um, the, not necessarily, uh, the data that we ingest or any of the particular data sources. It's the, uh, quantity and variety of data that we ingest. We ingest not only the bid stream, which is ad-supported, um, uh, behavioral data, but non-ad-supported behavioral data, which we trade or purchase, uh, for so we can see what people are doing outside of the ad-supported internet. And we also incorporate, um, mobile data, location-based data, app data. Um, that variety of different data, um, is sort of the raw ingredients to a consumer behavioral profile that is unique in the integration of all those data and those data sets, as well as the processes that we use to, um, clean that data of all the fraud and the misleading behaviors or non-human behaviors. So it's really the intermediate data, that consumer user behavioral profile, which makes us different and we think better.
AI assessment note: “consumer user behavioral profile, which makes us different and we think better.”