Q Mark, last few, last few questions here before we wrap up with the famous five, what are you paying to acquire customers?
A That's again, that's a good question. I mean, the prop, our biggest, um, I guess our biggest, um, I don't know if you would call it funnel or channel for acquiring new customers besides referrals has really been kind of outbound. It's been, we use outreach.io and I mean, we do those email blasts that a lot of people hate. I think we're better at it than anybody else. And, um, and those really do work for us. I mean, we know who we're targeting, right? Like, so before we used to target like the CEO or like something crazy, you know, because that's what, maybe that's what we should be talking to. But really, We found out last year that it was really the product manager, digital marketing manager, brand manager, that once we targeted them, got them in with, like, let's say, landing pages, and they felt comfortable doing that, everything else they were able to do with our platform after landing pages got us into the bigger organization as a whole.
AI assessment note: “our biggest, um, I don't know if you would call it funnel or channel”