Q at you, you just send them my way. I'll take care of them. That was like forever ago, alright? Alright, so good. You got a successful exit under your belt. It wasn't kind of F you money, but it was enough to kind of, you do whatever you want to do the rest of your life kind of money. Why decide to get into Kwanzu, and what does Kwanzu do?
A Yeah. So, uh, again, uh, I, as you said, uh, I, I did, uh, finish that company, go off and, you know, uh, helped us some, uh, younger companies, startups with their customer development, business development, that kind of thing. Um, but then I found that there was an interesting opportunity for us to go build a business again. Uh, this one, uh, really for us, you know, it took us, uh, I would say a couple of years to figure out product market fit, but then, uh, we've seen a pretty nice ramp since We focus on, as you said, uh, we call it account based advertising. The whole, uh, category within B to B called account based marketing really came together and started taking off in 2015. And so we being focused in that category, uh, in an area more around integrating, connecting advertising technologies into marketing technologies. Right.
AI assessment note: “We focus on, as you said, uh, we call it account based advertising.”