Q I see. Okay. Very cool. Give me the backstory here. You have an interesting history. When did you launch the business?
A You know, we actually launched it right as COVID picked up in early 2020. And, you know, one of the, one of the things that, uh, I've always been a renter on and off throughout my adult life. And so now that's almost two decades dating myself. And, uh, you know, the first time I remember the first time I went to apply for a home loan, I realized that I only had one credit card and I had not been building credit and didn't realize the weight that that would carry under a, you know, home loan application. And, um, and I also realized that nearly a decade of my on-time rent payments were not reflected. And so I remember trying to pull information to show that, Hey, look, I'm, I'm actually, I pay my bills. Right. And this is my biggest bill every month. It didn't Account for anything. And so, uh, really it was born out of the inspiration of really trying to allow folks that are early in building their credit to have that avenue to build credit, but also folks that what we call credit invisible, where they may not even be scored yet. And, uh, as a credit repair facility, it's a little bit harder, uh, but really that's, that's one of the big reasons why we started Pinata. It was that, and then also building, uh, the ability to get something back, right? That brands have things that are valuable for renters in their move in, live in and move out experiences. So how can we support them…
AI assessment note: “we actually launched it right as COVID picked up in early 2020.”