Answered produced feed
D 5 · C 5 · P 4 · Cm 4 4.60
Q Wow. Okay. So you came on last time. This would have been back, I believe in November of 2018. Uh, and you shared that you'd founded the company in 2010, right? And so walk me through, since then, scaling up to today, have you, any product updates? What have you released? Any, any pivot?
A Yeah, it's, we've done a lot of, um, a lot of things to kind of change the way we, we do business. So when we originally launched, we were focused on the micro business. Um, and cause that was kind of where we came from with cooler email, the email marketing days. So we were going after very, very small businesses. And, um, the idea that we came to pivot to more of a more comprehensive approach to running a business with a CRM was that every, every small business needs to have a CRM. They need to, the, the, but the problem that we found was that At the really micro business level, a lot of businesses don't, they're okay with using Excel. They're okay with using something free like MailChimp to do their email marketing. And they kind of cobble these systems together. Our model was to create a unified platform where everything's all together. And what we found was that at the micro business level, a lot of those businesses just didn't have the wherewithal of the time. To really take on a CRM.
AI assessment note: “the idea that we came to pivot to more of a more comprehensive approach”
Answered produced feed
D 5 · C 4 · P 4 · Cm 4 4.30
Q with managing a bunch of white label platforms across 25 different value-added resellers is you now have kind of, you have multiple tech stacks that you have to stay on top of, right? And sometimes like a bug in one isn't a bug in the other, or you release something on one and it impacts another. How do you compartmentalize all these things so your dev team doesn't go crazy?
A So we wrote the system to be extremely flexible. Um, and that's something that we did from the very beginning. We actually don't really impact things that way because every time we add a new feature, we make it something configurable. So we're not going to force a change down anybody's throat around any particular industry. Cause if we were going to say like, you know, you're going to be forced to treat contacts or accounts or, or appeals or something in a certain way that might impact everybody else, then we say, okay, we'll make sure that we can make this available as an option for you and your customers, but we're never going to force something down a configuration or the way the system works down that particular channel. So it's worked really well. And they appreciate that kind of flexibility. And that's part of being value added is that they can go in and they can say, we have this really flexible open CRM platform, but we can then go in and without having to hire developers or do anything expensive, they can go in and they can say, we're going to customize this. So it exactly matches our workflow.
AI assessment note: “every time we add a new feature, we make it something configurable”
