Q did so well because he broke down how he did it. So help me understand. I just want to focus on the Facebook ad spend. 3.5 thousand in January. 9.3 thousand in February. So again, about 13, 14,000 total. What were you doing with that ad spend? You were filling up webinars, and I'm curious specifically about how many, how many attendees in your webinars did that ad spend drive?
A A lot. Um, a lot of it was actually, it wasn't necessarily for newer people. I was primarily focusing my ads on people who were already on my list. I wasn't wanting to do a ton of list building at that time. I spent most in November and December before I got into the launch doing list building, um, promoting, um, a free mini course. And I was able to grow my list by about 5000 during November and December, just promoting my mini course. Um, but in January, all of my webinar presentations that I did, I actually wasn't pitching anything on them. I was just doing presentations to my own audience to give them extra value and to kind of prep them for what was going to happen in February during my launch. Um, but most of my ads were meant for retargeting purposes and I felt, you know, the more I can get these people on my presentations, the more likely they are to buy rather than focusing on just cold leads all the time. Um, Um, I know a lot of people, they're like, Oh, during your launch, you're going to get, you know, 10,000 more people on your list. And that wasn't actually my goal. My goal was to give value to the people who already loved me.
AI assessment note: “A lot. Um, a lot of it was actually, it wasn't necessarily for newer”