Q you, I mean, how do you get like three million? How do you turn that into 10,000,030 million? Is that like, how do you, let's just say you can't add any new customers. You can only expand accounts. How do you get a larger portion of the inventory from those publishers, and how do you win that inventory over from them using, you know, and selling it directly at Google?
A Yeah. Well, typically what happened, especially with the large publishers, Is they only want to start a little bit, right? They want to do like a, a split test to see if you can outperform what they're currently running. So they'll start you at 10%. And then once you kind of prove that you can make them more money, then they'll expand you more and more. So it's about winning those split tests. Sometimes we're doing split tests against competitors. So it's about winning these split tests. It's about having very efficient technology. So we're not slowing down the page. You know, it has to be SEO friendly. Uh, it's, About having these other upsell tools, like, for example, another tool that we recently launched is called Traffic Cop, and it detects and blocks invalid traffic. So it prevents these publishers from getting banned by, say, Google AdSense and losing all their unpaid ad revenues overnight.
AI assessment note: “once you kind of prove that you can make them more money, then they'll expand”