Q Yep. At five percent logo churn monthly, that means folks are sticking with you for about 20 months at a 60 dollar ARPU times 20 months. It's a little over a grand. It's about 1200 bucks in lifetime value. Yep. Yep. Makes good sense. So how do you scale this thing?
A Yeah. So I think for us, it's a matter of two things. It's changing perception because quizzes are a very new marketing strategy. We don't work with hardly anybody that's ever done this before. It's usually us introducing the concept and then also providing the product for it. So We have to try and kind of change marketers' perception of how to use quizzes, and that's why we're doing the influencer marketing stuff. It helps us build a tribe, an army of people that also convince other people that this is worth trying. And then the other thing is that there's a broader general perception that has to change in order for this to be adopted as a true pillar in marketing strategy. And as those two things happen, one of them is on us. One of them is kind of out there. It depends on what happens in the market. As those things proliferate, that's where we will be able to grow more.
AI assessment note: “that's why we're doing the influencer marketing stuff. It helps us build a tribe”