Q kind of balance here because as people consume, um, Different video blocks they buy from you right in their footage and things are putting together. They can either pay like per usage or a lot of people are trying to go kind of the model of monthly subscription for revenue predictability. I imagine that was a big debate for you. What's your model and how'd you come to the model?
A Totally. So when we started way back in the day, we were selling a la carte, right? So we were selling it by the clip, by the collection. And I started looking at this little company called Netflix and thinking, dude, I like their model, which is They don't have everything, but they've got a lot of good stuff and they charge a monthly price. That's low enough that every subscriber says I'm getting a good deal. And so when we launched video blocks.com, it was really, and we launched it in 2010. Uh, it was a test to see if that subscription based approach would work for stock media and fast forward to today. And it has worked. We've got 150,000 paying members. Okay.
AI assessment note: “when we launched video blocks.com... it was a test to see if that subscription based approach would work”