Q Okay, so you decide after that. Do you go directly into SCUDA, or do you do something in between?
A So I had a six month, uh, sabbatical. I had written a business plan. It was a, it was a pretty poor business plan. It was back with a cigarette packet type thing. I'd put it in a drawer. Um, and I really wasn't looking to do anything quickly. I'd been working with a couple of businesses as a, and as a, as an advisor, as helping one of them raise some money. And I'd started to do a little bit of angel funding. Um, and then the opportunity came along and I thought, you know what, I'm going to get that business plan out. We were called Rockabox back then. We rebranded to Scooter in two, and for me it was, I'd started to see in the market that, um, there was, there was a shifting dynamic. The online publishers were losing audiences to Facebook and other social media. Brands were trying to work out how to communicate to social, with inside social media, social channels. And I felt that the market needed to move to a phase where content would become an interesting, um, device for marketing. And that's what my business plan had been about, and it felt by the end of 2007, it felt like it was the right time to start to talk about content, and so I created Rockerbox. I launched Rockerbox and brought in a co-founder, um, who had a background in television. We then...
AI assessment note: “So I had a six month, uh, sabbatical. I had written a business plan.”