Q Let's go back to the backstory here. You were CEO of GameSparks. Uh, did you guys build your own custom billing engine for like, you know, credits to get virtual swords in the games? I mean, how did you experience this problem directly yourself?
A We, we, um, we actually gave people the ability to do that. So what, so what Gamesbox was, was, I mean, I would call it cloud infrastructure, but given where you've come at the, at this problem, think about it as a back end as a box. So video games were changing quite rapidly. So, um, previously, except for, you know, some relative niches, most games were something that you could put on a shiny disc or its digital equivalent and sell, and that was it. Like, you know, somebody, people kept score by the number of units they sold. And then video games went through, um, a transition where typically video games, um, would have a whole bunch of online features and they would be living products. And the way people kept score changed from the number of units you sold to the number of active players that you have. Um, there was a lot of, um, a lot of this was the growth of mobile as a platform. Anyway, so there was a big appetite coming from the video games. Industry to build back-end platforms so they could do things like reader boards or achievement systems. And, uh, typically video games companies didn't have those skills in-house because it was new. And so that's what games box was. It was a highly flexible, highly configurable, um, back-end as a service.
AI assessment note: “We actually gave people the ability to do that.”