Every argument clarity score on this site is built from rows on this page. Each
question and answer was assessed with names hidden, the host's own answers included, on
four things from 1 to 5:
directness (does it answer the question asked), coherence (do the ideas follow),
precision (concrete details and clear references), compression (says a lot per word). The weighted
mix (30/30/25/15) is the exchange score. A person's published score averages their exchange
scores on raw tape only, at least 8 of them, shrunk toward the cohort mean.
Full method →
Answered produced feed
D 5 · C 5 · P 5 · Cm 4 4.85
Q So what were you selling with the services? How much did it cost? And what were the customers buying?
A Yep. So when I first started, I had three different packages, um, a three 50 a month, 500 months and seven 50 a month. And it's different levels of access and support and essentially creating their mobile loyalty program and supporting it with the technology that, that we were using. We didn't have anything proprietary. We were leveraging what was out there. Um, but a lot of these people didn't have the, the resources, team money or creativity really was the most important one that they were lacking to really how to incorporate this into their business. So we came in, developed a, you know, a mobile marketing calendar, messaging calendar that aligned with their current promotional calendar and created campaigns and promotions around getting people to come back to the store and spend more than the average Uh, cart size. So, um, we were focused on those two goals, um, for, for the retailers. And, um, we got a couple at three 50. Um, then I started.
AI assessment note: “I had three different packages, um, a three 50 a month, 500 months and seven 50”
Answered produced feed
D 5 · C 5 · P 5 · Cm 4 4.85
Q How many, how many is a couple, Greg?
A Uh, we had three at three 50 before I bumped, really started pushing people to the 500. Probably got two or three on the 500. Um, and then, um, we added a new, a new offering, um, which was kind of like an audit. Uh, a kind of a discovery process, which we charged, um, 1500 dollars for, and that took three to four weeks to deliver. Um, that worked well for getting a few clients in the door because they weren't ready to commit to the monthly right out of the gates. Um, so the audit with like a little bit of a roadmap at the end, uh, I think disarmed a lot of people. So that might be something that might work for you if you are targeting, um, small to medium sized businesses that have a physical location.
AI assessment note: “we had three at three 50... Probably got two or three on the 500”
Answered produced feed
D 5 · C 4 · P 4 · Cm 3 4.15
Q Um, but Greg, I think there's something to pull out there. So your kind of ratio you were optimizing for was, let me start a side business hustling while I'm still at corporate. And once I grow the side business to 60% of my current full-time salary, it makes sense to leave corporate completely and continue growing the side business. Is that accurate?
A Yeah, for me it was. And I think, you know, if other people's situations, I wasn't married at the time, didn't have a Um, you know, other really big responsibilities. Uh, so I think I'm healthy, you know, so, you know, there, there's other people that have different situations. So I think, you know, you obviously need to do the due diligence on your own side to figure out, you know, what that number looks like that you can survive on. Um, you know, obviously I also cut back on a lot of things too. Like I didn't go out a lot. I didn't eat out a lot. You know, when all your friends are out doing fun stuff, I was home You know, working on the business, you know, during evening hours, cause you had to make time for it. Um, so, you know, when I first started my business on the side, it wasn't mobile marketing engine. I was trying to create mobile marketing training programs, which kind of had its ups and downs, but more and more people were just asking me for service. So that's when I decided to kind of morph into a service based business and coming into 20, what year it will be? 2015. Uh, late 20 14, early 20 15 was like the, the push to go all in on the services. That's where we're at today.
AI assessment note: “Yeah, for me it was.”
Not addressed produced feed
D 1 · C 4 · P 3 · Cm 2 2.55
Q Okay. Really interesting. So I want to dive into what you're focused on now, but first, you know, save, save the top tribe some time, walk them through what you've learned as you focused on kind of mobile marketing engine, you mentioned specifically challenges, With small business clients, what kind of challenges did you hit?
A Yeah. So, well, first, I mean, I started in mobile because that's where my experience was. Um, I've been in and out of agencies and brand side, uh, for the better part of a decade, all in the mobile space. So it was a topic that a lot of people were talking about. It was something that I knew already. So to, to dive into, or not, I mean, I didn't like take the leap. Like everyone says, I transitioned out. I was building my business on the side, but all leveraging skills that I had been You know, building over the last 10 years. So it wasn't like I just decided I wanted to do something different and try to build a business around that. It was something that I already had experience in. So I think that's great.
AI assessment note: “I started in mobile because that's where my experience was.”
