Q And what, uh, what's driving that churn down is, are there specific parts in the product where once people use that part of the product, they get really sticky?
A Yeah, that's a tough question to answer and things like we're working on really hard right now to nail that because, you know, like we are kind of like we have different value offerings, like some people use our CRM mostly, like purely the CRM side, and then other, like mainly older clients came in for the newsrooms. Um, the, the real like promise or USP, I guess, is the combination of both, but to nail that metric exactly like Facebook with the 12 friends or whatever it is, we, we're not there yet because it's like Different per segment, you know, so, but it can be something like number of newsrooms published or, uh, right now on the CRM side is mostly like after they import a big list of contacts and they start using it. So like, I would say importing right now is really important.
AI assessment note: “right now on the CRM side is mostly like after they import a big list”