Q Walk us through, ah, I imagine there's some traffic play here or data play here, but, ah, Garth, how's it make money?
A Well, up until three years ago, it was just a typical search engine, uh, driving traffic to partners, uh, that would, uh, we would give you, uh, you know, a classic use case would be somebody comes on, they're looking for an old girlfriend, and they put in a name and a location, and then, uh, we searched the deep web, uh, put together on the fly a profile of, uh, attribute information, and then we asked You know, do you want a credit report on this person? Do you want a, do you want business information on this person? Do you want, uh, more in-depth information? And then we would send the traffic out to our partners. And over the last three years, uh, that has morphed into, we're more of a data company. We're selling API access, uh, and basic search tools to access the data, the profiles, um, to three major channels. One is the other people search. Applications that you may, that are much more popular, spend more money on marketing, um, where the backend, uh, fulfilling the data requests for them.
AI assessment note: “We're selling API access, uh, and basic search tools to access the data”