The Exchanges

Every argument clarity score on this site is built from rows on this page. Each question and answer was assessed with names hidden, the host's own answers included, on four things from 1 to 5: directness (does it answer the question asked), coherence (do the ideas follow), precision (concrete details and clear references), compression (says a lot per word). The weighted mix (30/30/25/15) is the exchange score. A person's published score averages their exchange scores on raw tape only, at least 8 of them, shrunk toward the cohort mean. Full method →

Frost Prioleau no published score: no usable exchanges on raw tape, and a fair score needs 8+ record → ← everyone

Every exchange below was scored with names hidden, four dimensions each from 1 to 5. An exchange's score is 0.30·directness + 0.30·coherence + 0.25·precision + 0.15·compression. The published score averages the raw tape exchange scores and shrinks small samples toward the cohort mean, so five great answers can't beat twenty good ones. Produced feed rows count only toward coarse estimates, never toward a full score.

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Frost Prioleau ▶ 7:32 · 1386 AdTech Platform Acquired by GTCR Doing "Well North of $… · May 11, 2019

Answered produced feed D 5 · C 5 · P 4 · Cm 4 4.60

Q from a per trend, you know, a percentage of transaction model to trying to, you know, sell the ad tech software solution, right? A self-serve SaaS platform, and some are doing really well, some are not doing really well. Do you have any true kind of SaaS revenue, or is it truly just a percentage of revenue, and that revenue spends scales over time, so it looks like SaaS revenue?

A Uh, so today we are truly percent. We do not have any pure SAS revenue. Uh, we have been completely transparent from day one. So all our customers know when they spend a dollar, exactly how much goes to our platform fee. If they ask for services, how much goes that and how much goes to media and data. So we're totally transparent on that side, but we, uh, and we are, we are working on and actually in beta on some analytics products that could be SAS rep pure SAS revenue. But today, Um, most of, you know, really that's because the way the buyers want to buy, they don't want to, agencies don't want to pay us, uh, a platform fee plus media. They want to buy, you know, one, one all in price. And that's the way, as you know, much of the industry has evolved.

AI assessment note: “today we are truly percent. We do not have any pure SAS revenue.”

Frost Prioleau ▶ 2:29 · 1386 AdTech Platform Acquired by GTCR Doing "Well North of $… · May 11, 2019

Answered produced feed D 4 · C 5 · P 5 · Cm 4 4.55

Q Alright, tell us about Simplify. What are you guys doing? How do you make money?

A Uh, so simplify is brings programmatic advertising to local advertisers. So if you know about programmatic advertising, it's taking over just about every form of digital advertising. Uh, most of the investment in it today has been focused on large national brands that are, that buy through some of the big six agencies. We've said, we're going to go the other way. We're going to be the guys who bring programmatic to local. And so, um, and that means we have to be very good at powering High volumes of smaller localized campaigns. So for the last year, the last month, sorry, we did a 100,000 campaigns, about half of which spent less than a hundred dollars a day, or sorry, a hundred dollars a month, and the other half spending all the ways up to like a thousand dollars a minute.

AI assessment note: “simplify is brings programmatic advertising to local advertisers.”

The Exchanges

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