Q Did any, any of these other line items, in terms of the, the tactics down the left com, surprise any of you guys? You know, live events, website, demos are basically N.A. Were they just not working, or?
A Uh, early on we were doing, uh, we had cut that program on QFOR, so what we did was like specifically demo set marketing. It was purely like driving, and I think it was, I'm trying to remember this actual program we were doing, and I called it out just because, I pulled it out in this presentation just because I wanted to talk. I, you know, this was a presentation I gave, right? So, um, I wanted to talk about what we were doing there and the fact that we cut it. Um, It was just transitioned, I think, more than anything else to the BDR group and the sales organization that was doing that. We had an outbound relationship we were using through a third party to drive demos, um, and we cut that program. The, I, I think if we looked at Q-three, we spent a lot more on it, so.
AI assessment note: “we had cut that program on QFOR... It was just transitioned... to the BDR group”