Q How did you tell me the story? How did you win the MSN homepage?
A Uh, that's a really good question. That's a lot of, a lot of effort. Um, so we've been talking to them forever. Um, and it just took years, uh, like actually years of working with them, uh, talking to them about the, the values of native, um, you know, MSN is one of the most sophisticated publishers that there is. And, uh, they look at why, why are they sophisticated? Well, because they make so much money and, uh, they have so much data. They have the full force of the Microsoft analytics teams, uh, which are very smart. And so they look at things like revenue per pixel, They look at retention. They look at all sorts of metrics. And so, uh, things around, um, ad formats that beyond simply what's the revenue per thousand impressions or whatever, but what's the aggregate impact on the lifetime value of a user? Uh, all of this is factored in and we were able to make a really strong case that native will outperform, um, traditional display and, And it's correct. And it bore out. And so they tested it and they have rigorous AB testing capabilities. Um, and so it's really through data.
AI assessment note: “we were able to make a really strong case that native will outperform”