Q Cancel culture is a real thing. There are big influencers very nervous about building and investing in social media platforms that might ban them later on down the road. How does your business play into this trend?
A So we, um, liken it to building a house on rented land, right? So you're building up this whole social media platform and following and you're Trying to engage your audience. I mean, there's nothing more important right now than engaging an audience. And then the whole, uh, carpet could be pulled out from under you in a minute. The platform doesn't like what you're doing. Um, somebody says something inappropriate. And also to me as a marketer, you're driving all of your traffic, all of your brand engagement off to someone else. And they're getting, they're advertising, um, YouTube's now putting ads on, on your stuff, whether you want them to or not. So why not bring all that traffic back to your website? You control the ads, you control the user journey, you get, we, we index and dynamically meta tag all the videos. So YouTube's like one of the largest search engines. Well, because they have all your content. So bring your content back to you And you get all the benefits. There's so many benefits from doing that.
AI assessment note: “So why not bring all that traffic back to your website? You control the ads”