Q numbers in an Excel sheet, but other times the upside truly is unstoppable. Like if you have all these upsells and over time you add new products, it could be way higher than 400 grand or it could be way lower. It just depends. How do you build confidence in your LTV number, especially when you're coming up with your CAC ratio and when you're raising new rounds of funding?
A Yeah, so the way we have confidence around that is, you know, let's face it, in a subscription business, you're also losing some customers along the way as well, but what we've seen is significant expansion of our platform in a company to use it for way more than a single use case. So, you know, our clients might start with one or two use cases, but then they'll quickly go to six, eight, 22 in some cases. So we know that that, you know, and every time they expand, they're actually, you know, you know, giving us more license revenue, subscription revenue. So I think what gives us the confidence is knowing that even with some customers, you know, kind of leaving along the way that we will not, you know, through the inherent stickiness of our solution, but also the expansion factor will give us less, you know, very nice lifetime or long-term value.
AI assessment note: “through the inherent stickiness of our solution, but also the expansion factor”