Q Tell me more about those cohorts you're targeting. What are some of the other ones?
A We've got four key markets that we sell to in North America and the UK, but we also have the Winmo platform. So we sell to the media properties and publishers. So anyone who sells time and space to a national advertiser, um, within that, you've also got sponsorship, which are things like sports teams, large nonprofits. They're still selling time and space. It just happens to be on a foot of a NASCAR or the Jersey or a stadium naming rights, that type of thing. Um, We also sell to marketing services agencies. So anyone who buys plans or creates content that is, that lives within media properties. And then the fourth one, our fourth pillar is tech. Uh, ad tech and more recently martech companies. And we define those as anyone who has a technology that enables the buying, selling placement, uh, content creation or analytics around how content operates and lives within media properties.
AI assessment note: “We've got four key markets that we sell to in North America and the UK”