Q past. How do you decide, you know, many people would say, well, listen, it's great. You have your own money, but you shouldn't risk it if you can help it. Right. You're backable now. So, so how did you really, that battle in your head? I mean, how did you say, okay, now's the time to go 38, Million from JMI versus keep using your own money and keep building?
A Well, I mean, uh, for one thing, we're a B corporation, so the, the goal in this was not necessarily, um, you know, just the rapacious pursuit of, of, of another exit and, and profit. We were really trying to scale this thing to, to, uh, To make doing well by doing good more than a catchy tagline. So, so that did have some influence on the extent and of my willingness to use my own, my own funds. And, um, we had a very supportive angel network of oil and gas folks here in Calgary. And, and so we, we, uh, we really Wanted to wait until the capital was something of a commodity and we could choose the right fit in terms of the private equity firm around culture and strategic value and some of those sorts of things. I'm not sure if that answers the question exactly.
AI assessment note: “Wanted to wait until the capital was something of a commodity and we could choose”