Q Okay. Perfect. So you put money into tap clicks. When was year one of the company?
A It was. And we started as a neighborhood solution that we wanted to productize kind of like next door before next door. And what we found out is that instead of being one supplier of one type of solution into the marketplace, in the social space, it's better to really go after the infrastructure play. Cause there were thousands of different companies like that. And when we went to the media companies to productize that, uh, and white label it, they said the real problem is how do you deal and understand the effectiveness of all the different marketing tools in the marketplace? I had a lot of experience with that as a CMO and those other companies. And I really felt like I could make a difference by creating a unified platform that brings the data and the visualization of marketing together.
AI assessment note: “we started as a neighborhood solution that we wanted to productize”