The Exchanges

Q Okay, so let's go down each of those. Talk to me about affiliates first. A lot of people, their general thinking around affiliates is, hey, let me get as many as I possibly can. The more the merrier. You didn't do that. Why?

A I didn't do that. So I'm not a huge fan of using a bunch of affiliates That don't know me or my brand well, or I don't know them. So I've experimented with this and we're starting to branch out a little and, and it's still, I just come back to my gut that I really want a small but mighty affiliate team. So we used eight affiliates. I knew all of them personally. Most of them I had marketed for, for their products and services, and I've seen what they've done in the online marketing world for years now. So all of those eight were people that I really trusted. I knew I didn't have to watch them like a hawk to see what they'd say about me or what images they would use or anything like that. So it was a really comfortable partnership throughout the whole promo.

AI assessment note: “I'm not a huge fan of using a bunch of affiliates That don't know me”

Q Okay, great. And just for people, again, the top tribe listening in that are thinking about doing their own launch, why do you close the cart? I mean, help us understand why you do that.

A It's such a huge part of promoting online because your audience needs to feel that urgency or a reason to buy. I feel like by nature, we are all really procrastinators. If we don't have to buy just yet, we're going to kind of stay on the fence as long as we can. So closing the cart really allows people to decide, am I in or am I out? And the way I see it, I, it helps them decide, am I serious about this right now? Or am I not serious about it? Am I going to give it all or not? So when they decide, yes, I've got skin in the game. I'm going to buy this. I feel like we attract a really quality audience.

AI assessment note: “your audience needs to feel that urgency or a reason to buy”