Q I see. Okay. So eight on the team right now. And, um, obviously Swift Energy is your biggest customer. Talk to me about what pipeline is delivering. So is it literally marketing automation for services businesses? And if so, how do you charge?
A Uh, so, uh, pipeline is in the first product we're launching at the moment. Um, so it replaces a contact form on a home service businesses website with, uh, an engaging form that asks the customer for their information in a conversational way. And then we utilize that data to provide the customer with an instrument or instant estimated cost for the service that they're looking for. So to give you an example, if you're a HVAC business that installs gas furnaces, instead of driving all your Google traffic to your, you know, static contact form, instead you direct it to pipeline. Where you can ask the customer a series of questions like the property type, the fuel type, the square footage, and you can then provide an instant estimated cost for the service. Um, and because the customer is being rewarded for submitting their information, i.e. they get to see an estimate, we're seeing an average of 220% increase in, in leads, um, for people using our form.
AI assessment note: “pipeline is in the first product we're launching at the moment.”