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Feb 29, 2016 · 21m · top-founders

You Won't Believe How He Makes $64k Per WEEK with Jordan Harbinger of Art of Charm Episode 20

Jordan Harbinger · 13m spoken Nathan Latka · 6m spoken
0:00 / 0:00

gold bands on the timeline = statements, start to end. Hover to read, click to jump. CC turns on captions

In this episode of The Top, host Nathan Latka interviews Jordan Harbinger of The Art of Charm to explore the business model behind his $64,000-per-week live coaching bootcamps. Harbinger breaks down his high-ticket pricing strategies, anti-pickup coaching philosophy, and how an evergreen podcast generating two million monthly downloads powers a multi-million-dollar training enterprise.

How this conversation actually went

Every chapter scored 0–10 on four independent dynamics. Hover any point for the reasoning behind the score. Nathan holds 34% of the talking time here. How this is scored →

Nathan as informed peer 4.8 Guest teaching 5.5 Guest disagreement 3.0 Nathan pushing back 2.7
05100:0010:0020:000:40–3:43 · Nathan as informed peer 4/10 Introducing Jordan Harbinger and Real-World Roots Latka prompts Harbinger about his background and the live component of The Art of Charm. Harbinger clarifies that their program is an intensive hands-on residential training rather than a passive mastermind.3:43–6:33 · Nathan as informed peer 4/10 Authenticity Versus the Pickup Artist Industry Latka asks how Harbinger distinguishes his business from pickup artist coaching. Harbinger sharply repudiates the pickup artist industry, emphasizing subtractive authenticity over fake behavioral tactics.6:33–9:46 · Nathan as informed peer 5/10 Bootcamp Pricing Dynamics and Capacity Limits Latka drills down into the economics of the live program. Harbinger details the six to eight thousand dollar pricing tier, six-month waitlists, and why small cohort sizes are necessary.9:46–14:25 · Nathan as informed peer 6/10 Multi-Stream Monetization and Podcast Network Sales Latka calculates Harbinger's revenue run rate at 64k weekly and presses for details on advertising and digital products. Harbinger explains podcast network agency structures and high-six to seven-figure revenue streams.14:25–17:05 · Nathan as informed peer 5/10 Podcast Funnel Power and Evergreen Catalog Value Latka inquires how audience funneling works from the podcast into premium offerings. Harbinger explains the superior conversion rates of podcast listeners over email lists and the compounding value of an evergreen back catalog.17:05–20:24 · Nathan as informed peer 5/10 Mid-Show Announcement and Top Tribe Giveaway Latka conducts his rapid-fire Famous Five round, teasing Harbinger for recommending Dale Carnegie's book after criticizing Carnegie courses earlier in the interview. Harbinger defends the book while clarifying the limitation of large seminar coaching.0:40–3:43 · Guest teaching 5/10 Introducing Jordan Harbinger and Real-World Roots Latka prompts Harbinger about his background and the live component of The Art of Charm. Harbinger clarifies that their program is an intensive hands-on residential training rather than a passive mastermind.3:43–6:33 · Guest teaching 6/10 Authenticity Versus the Pickup Artist Industry Latka asks how Harbinger distinguishes his business from pickup artist coaching. Harbinger sharply repudiates the pickup artist industry, emphasizing subtractive authenticity over fake behavioral tactics.6:33–9:46 · Guest teaching 5/10 Bootcamp Pricing Dynamics and Capacity Limits Latka drills down into the economics of the live program. Harbinger details the six to eight thousand dollar pricing tier, six-month waitlists, and why small cohort sizes are necessary.9:46–14:25 · Guest teaching 6/10 Multi-Stream Monetization and Podcast Network Sales Latka calculates Harbinger's revenue run rate at 64k weekly and presses for details on advertising and digital products. Harbinger explains podcast network agency structures and high-six to seven-figure revenue streams.14:25–17:05 · Guest teaching 6/10 Podcast Funnel Power and Evergreen Catalog Value Latka inquires how audience funneling works from the podcast into premium offerings. Harbinger explains the superior conversion rates of podcast listeners over email lists and the compounding value of an evergreen back catalog.17:05–20:24 · Guest teaching 5/10 Mid-Show Announcement and Top Tribe Giveaway Latka conducts his rapid-fire Famous Five round, teasing Harbinger for recommending Dale Carnegie's book after criticizing Carnegie courses earlier in the interview. Harbinger defends the book while clarifying the limitation of large seminar coaching.0:40–3:43 · Guest disagreement 3/10 Introducing Jordan Harbinger and Real-World Roots Latka prompts Harbinger about his background and the live component of The Art of Charm. Harbinger clarifies that their program is an intensive hands-on residential training rather than a passive mastermind.3:43–6:33 · Guest disagreement 4/10 Authenticity Versus the Pickup Artist Industry Latka asks how Harbinger distinguishes his business from pickup artist coaching. Harbinger sharply repudiates the pickup artist industry, emphasizing subtractive authenticity over fake behavioral tactics.6:33–9:46 · Guest disagreement 3/10 Bootcamp Pricing Dynamics and Capacity Limits Latka drills down into the economics of the live program. Harbinger details the six to eight thousand dollar pricing tier, six-month waitlists, and why small cohort sizes are necessary.9:46–14:25 · Guest disagreement 3/10 Multi-Stream Monetization and Podcast Network Sales Latka calculates Harbinger's revenue run rate at 64k weekly and presses for details on advertising and digital products. Harbinger explains podcast network agency structures and high-six to seven-figure revenue streams.14:25–17:05 · Guest disagreement 2/10 Podcast Funnel Power and Evergreen Catalog Value Latka inquires how audience funneling works from the podcast into premium offerings. Harbinger explains the superior conversion rates of podcast listeners over email lists and the compounding value of an evergreen back catalog.17:05–20:24 · Guest disagreement 3/10 Mid-Show Announcement and Top Tribe Giveaway Latka conducts his rapid-fire Famous Five round, teasing Harbinger for recommending Dale Carnegie's book after criticizing Carnegie courses earlier in the interview. Harbinger defends the book while clarifying the limitation of large seminar coaching.0:40–3:43 · Nathan pushing back 2/10 Introducing Jordan Harbinger and Real-World Roots Latka prompts Harbinger about his background and the live component of The Art of Charm. Harbinger clarifies that their program is an intensive hands-on residential training rather than a passive mastermind.3:43–6:33 · Nathan pushing back 2/10 Authenticity Versus the Pickup Artist Industry Latka asks how Harbinger distinguishes his business from pickup artist coaching. Harbinger sharply repudiates the pickup artist industry, emphasizing subtractive authenticity over fake behavioral tactics.6:33–9:46 · Nathan pushing back 3/10 Bootcamp Pricing Dynamics and Capacity Limits Latka drills down into the economics of the live program. Harbinger details the six to eight thousand dollar pricing tier, six-month waitlists, and why small cohort sizes are necessary.9:46–14:25 · Nathan pushing back 4/10 Multi-Stream Monetization and Podcast Network Sales Latka calculates Harbinger's revenue run rate at 64k weekly and presses for details on advertising and digital products. Harbinger explains podcast network agency structures and high-six to seven-figure revenue streams.14:25–17:05 · Nathan pushing back 2/10 Podcast Funnel Power and Evergreen Catalog Value Latka inquires how audience funneling works from the podcast into premium offerings. Harbinger explains the superior conversion rates of podcast listeners over email lists and the compounding value of an evergreen back catalog.17:05–20:24 · Nathan pushing back 3/10 Mid-Show Announcement and Top Tribe Giveaway Latka conducts his rapid-fire Famous Five round, teasing Harbinger for recommending Dale Carnegie's book after criticizing Carnegie courses earlier in the interview. Harbinger defends the book while clarifying the limitation of large seminar coaching.

speaking balance: gold is Nathan, purple is the guest (3 minute bins)

0:00 · Nathan 47.5% · guest 52.5%0:00 · Nathan 47.5% · guest 52.5%3:00 · Nathan 17.4% · guest 82.6%3:00 · Nathan 17.4% · guest 82.6%6:00 · Nathan 21.9% · guest 78.1%6:00 · Nathan 21.9% · guest 78.1%9:00 · Nathan 21.7% · guest 78.3%9:00 · Nathan 21.7% · guest 78.3%12:00 · Nathan 28% · guest 72%12:00 · Nathan 28% · guest 72%15:00 · Nathan 46.7% · guest 53.3%15:00 · Nathan 46.7% · guest 53.3%18:00 · Nathan 41.3% · guest 58.7%18:00 · Nathan 41.3% · guest 58.7%21:00 · Nathan 98.8% · guest 1.2%21:00 · Nathan 98.8% · guest 1.2%
Sharpest disagreement ▶ 4:02 Harbinger denounces the pickup artist industry

Harbinger forcefully distances his company from sketchy pickup artist tactics, calling their methods fake and fundamentally dishonest.

 Hardest push from Nathan ▶ 18:13 Latka calls out Carnegie contradiction

Latka immediately pushes back when Harbinger names Dale Carnegie's book as his favorite after having dismissed Carnegie seminars earlier.

 Biggest teaching moment ▶ 14:25 Harbinger compares podcast engagement to email lists

Harbinger breaks down conversion analytics, explaining why smaller podcast audiences generate vastly more revenue than massive email subscriber bases.

 Nathan holds their own ▶ 9:55 Latka synthesizes Harbinger's multi-bucket revenue streams

Latka aggregates the bootcamp intake numbers and pricing to publicly deduce Harbinger's 64k-a-week gross run rate.
the scores for every segment, with the reasoning behind each
ChapterTopicNathan as informed peerGuest teachingGuest disagreementNathan pushing backWhy
Introducing Jordan Harbinger and Real-World Roots 4532 Latka prompts Harbinger about his background and the live component of The Art of Charm. Harbinger clarifies that their program is an intensive hands-on residential training rather than a passive mastermind.
Authenticity Versus the Pickup Artist Industry 4642 Latka asks how Harbinger distinguishes his business from pickup artist coaching. Harbinger sharply repudiates the pickup artist industry, emphasizing subtractive authenticity over fake behavioral tactics.
Bootcamp Pricing Dynamics and Capacity Limits 5533 Latka drills down into the economics of the live program. Harbinger details the six to eight thousand dollar pricing tier, six-month waitlists, and why small cohort sizes are necessary.
Multi-Stream Monetization and Podcast Network Sales 6634 Latka calculates Harbinger's revenue run rate at 64k weekly and presses for details on advertising and digital products. Harbinger explains podcast network agency structures and high-six to seven-figure revenue streams.
Podcast Funnel Power and Evergreen Catalog Value 5622 Latka inquires how audience funneling works from the podcast into premium offerings. Harbinger explains the superior conversion rates of podcast listeners over email lists and the compounding value of an evergreen back catalog.
Mid-Show Announcement and Top Tribe Giveaway 5533 Latka conducts his rapid-fire Famous Five round, teasing Harbinger for recommending Dale Carnegie's book after criticizing Carnegie courses earlier in the interview. Harbinger defends the book while clarifying the limitation of large seminar coaching.

Statements from this episode (13)

Disclosure
Harbinger: Art of Charm Clients Include Special Forces, Intelligence Agents
“We get a lot of military special forces, intelligence agents, high end salespeople who sell really high ticket packages, you know, things that cost hundreds of thousands or millions of dollars.”
Jordan Harbinger Feb 29, 2016 ▶ 2:25
Disclosure
Harbinger: 30% of Art of Charm clients are married
“A lot of guys come in for that, but 30% of our clients are married.”
Jordan Harbinger Feb 29, 2016 ▶ 4:17
Disclosure
Harbinger: Art of Charm five-day bootcamps cost $6,000 to $8,000
“So you're looking at anywhere between six to 8000, depending if you have like a, we offer a discount to military veterans. We offer a pay in full discount. So between six and 8000 for the week, including accommodation.”
Jordan Harbinger Feb 29, 2016 ▶ 6:53
Disclosure
Harbinger: Art of Charm bootcamps sold out six months ahead for a year
“Yeah, we are sold out right now six months in advance, and we have been for about a year, so we have to, we literally have to do that”
Jordan Harbinger Feb 29, 2016 ▶ 7:42
Disclosure
Harbinger: Over 1,000 customers have completed Art of Charm bootcamps
“Well over a thousand and the majority in the last probably two to three years, the vast majority, because of course when we first started, we've, we'd have four guys a month and be like, oh my gosh, this is great. And now it's like eight guys a week sold out s…”
Jordan Harbinger Feb 29, 2016 ▶ 8:40
Disclosure
Harbinger: The Art of Charm generates over $64,000 per week
“It's a little bit more because that's just the live program.”
Jordan Harbinger Feb 29, 2016 ▶ 9:58
Disclosure
Harbinger: Art of Charm ads and online products are 7-figure revenue streams
“But I can ballpark it and say that those are other seven-figure revenue streams or close to it, depending on what we're talking about.”
Jordan Harbinger Feb 29, 2016 ▶ 10:19
Insight
Harbinger: Single podcast ads do nothing without consistent repetition
“Like, I've learned that through advertising. Yeah, consistency. Yeah, it's got to be consistent enough to get some result, and I just wasn't willing, surprise, surprise, to spend 40,000 dollars to see if maybe something made a drop in the bucket. It's just not…”
Jordan Harbinger Feb 29, 2016 ▶ 12:38
Disclosure
Harbinger: Unmarketed online courses generated high six figures for Art of Charm
“It's a, it's even when we, without any marketing whatsoever, you're talking about a high six figure revenue stream”
Jordan Harbinger Feb 29, 2016 ▶ 13:53
Disclosure
Harbinger: All bootcamp clients are acquired through his podcast
“Yeah, it's all coming through the podcast”
Jordan Harbinger Feb 29, 2016 ▶ 14:44
Insight
Harbinger: 25k podcast listeners often out-earn 300k email subscribers
“But if you look at an audience of 300,000 in email, and you compare it to, say, a podcast audience of 25,000. You'll often find the podcaster making more, or generating more revenue than that email marketer.”
Jordan Harbinger Feb 29, 2016 ▶ 15:13
Assertion Not checkable as stated
Harbinger: The Art of Charm gets two million monthly downloads
“Yeah, we get about two million per month.”
Jordan Harbinger Feb 29, 2016 ▶ 15:31
Assertion Not checkable as stated
Harbinger: The Art of Charm averages 80k+ downloads per episode
“Like, 80 plus thousand.”
Jordan Harbinger Feb 29, 2016 ▶ 15:36
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