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Mar 4, 2016 · 15m · top-founders

She Focuses on Energy and Did $1.2m Last Year with Sheevaun Moran Ep 180

Nathan Latka · 6m spoken Siobhan Moran · 6m spoken
0:00 / 0:00

gold bands on the timeline = statements, start to end. Hover to read, click to jump. CC turns on captions

In this episode of The Top, host Nathan Latka interviews Sheevaun Moran, founder of Energetic Solutions, exploring how she generated $1.2 million in revenue by combining practical energetic principles with high-ticket coaching, live events, and high-touch customer nurturing.

How this conversation actually went

Every chapter scored 0–10 on four independent dynamics. Hover any point for the reasoning behind the score. Nathan holds 50.3% of the talking time here. How this is scored →

Nathan as informed peer 3.5 Guest teaching 1.8 Guest disagreement 1.0 Nathan pushing back 2.8
05100:0010:001:44–7:50 · Nathan as informed peer 5/10 Exploring Products, Masterminds, and Coaching Formats Latka pushes past Moran's abstract description of her services to get exact product offerings and event financials, benchmarking her AV and venue expenses against previous guest Joe Pulizzi.7:50–10:49 · Nathan as informed peer 4/10 Marketing Channels, Audience Nurturing, and Lead Generation Latka methodically interrogates Moran's marketing channels, calculating her Facebook ad spend and pressing for conversion rates across her email list.10:49–13:08 · Nathan as informed peer 3/10 Company Revenue Metrics, Scaling Targets, and Contact Info Latka probes Moran on team size and top-line revenue, prodding her to share concrete targets for 2016 growth.13:08–14:53 · Nathan as informed peer 2/10 The Famous Five Rapid-Fire Questions and Career Lessons A friendly and compliant Famous Five wrap-up covering reading habits, Mark Cuban's email habits, and advice to younger entrepreneurs.1:44–7:50 · Guest teaching 3/10 Exploring Products, Masterminds, and Coaching Formats Latka pushes past Moran's abstract description of her services to get exact product offerings and event financials, benchmarking her AV and venue expenses against previous guest Joe Pulizzi.7:50–10:49 · Guest teaching 2/10 Marketing Channels, Audience Nurturing, and Lead Generation Latka methodically interrogates Moran's marketing channels, calculating her Facebook ad spend and pressing for conversion rates across her email list.10:49–13:08 · Guest teaching 1/10 Company Revenue Metrics, Scaling Targets, and Contact Info Latka probes Moran on team size and top-line revenue, prodding her to share concrete targets for 2016 growth.13:08–14:53 · Guest teaching 1/10 The Famous Five Rapid-Fire Questions and Career Lessons A friendly and compliant Famous Five wrap-up covering reading habits, Mark Cuban's email habits, and advice to younger entrepreneurs.1:44–7:50 · Guest disagreement 1/10 Exploring Products, Masterminds, and Coaching Formats Latka pushes past Moran's abstract description of her services to get exact product offerings and event financials, benchmarking her AV and venue expenses against previous guest Joe Pulizzi.7:50–10:49 · Guest disagreement 1/10 Marketing Channels, Audience Nurturing, and Lead Generation Latka methodically interrogates Moran's marketing channels, calculating her Facebook ad spend and pressing for conversion rates across her email list.10:49–13:08 · Guest disagreement 1/10 Company Revenue Metrics, Scaling Targets, and Contact Info Latka probes Moran on team size and top-line revenue, prodding her to share concrete targets for 2016 growth.13:08–14:53 · Guest disagreement 1/10 The Famous Five Rapid-Fire Questions and Career Lessons A friendly and compliant Famous Five wrap-up covering reading habits, Mark Cuban's email habits, and advice to younger entrepreneurs.1:44–7:50 · Nathan pushing back 4/10 Exploring Products, Masterminds, and Coaching Formats Latka pushes past Moran's abstract description of her services to get exact product offerings and event financials, benchmarking her AV and venue expenses against previous guest Joe Pulizzi.7:50–10:49 · Nathan pushing back 3/10 Marketing Channels, Audience Nurturing, and Lead Generation Latka methodically interrogates Moran's marketing channels, calculating her Facebook ad spend and pressing for conversion rates across her email list.10:49–13:08 · Nathan pushing back 3/10 Company Revenue Metrics, Scaling Targets, and Contact Info Latka probes Moran on team size and top-line revenue, prodding her to share concrete targets for 2016 growth.13:08–14:53 · Nathan pushing back 1/10 The Famous Five Rapid-Fire Questions and Career Lessons A friendly and compliant Famous Five wrap-up covering reading habits, Mark Cuban's email habits, and advice to younger entrepreneurs.

speaking balance: gold is Nathan, purple is the guest (3 minute bins)

0:00 · Nathan 64.3% · guest 35.7%0:00 · Nathan 64.3% · guest 35.7%3:00 · Nathan 36% · guest 64%3:00 · Nathan 36% · guest 64%6:00 · Nathan 41.4% · guest 58.6%6:00 · Nathan 41.4% · guest 58.6%9:00 · Nathan 30.1% · guest 69.9%9:00 · Nathan 30.1% · guest 69.9%12:00 · Nathan 74.9% · guest 25.1%12:00 · Nathan 74.9% · guest 25.1%15:00 · Nathan 100% · guest 0%15:00 · Nathan 100% · guest 0%
Sharpest disagreement ▶ 7:27 Rejecting the premise of selling recorded material

Moran firmly rejects Latka's assumption that she packages and sells AV footage, stating she gives it away for free to help others.

 Hardest push from Nathan ▶ 2:00 Demanding concrete product definitions

Latka cuts through Moran's vague answer about unlocking miracles to demand what physical or digital deliverables clients actually pay for.

 Biggest teaching moment ▶ 5:50 Correcting revenue per head misunderstanding

Moran clarifies that the two to four thousand dollar figure is additional back-end revenue per attendee, correcting Latka when he assumes it represents costs.

 Nathan holds their own ▶ 6:35 Benchmarking event costs against industry peers

Latka demonstrates domain knowledge by referencing Joe Pulizzi's $3.2 million event economics from a prior interview to contextualize conference production costs.
the scores for every segment, with the reasoning behind each
ChapterTopicNathan as informed peerGuest teachingGuest disagreementNathan pushing backWhy
Exploring Products, Masterminds, and Coaching Formats 5314 Latka pushes past Moran's abstract description of her services to get exact product offerings and event financials, benchmarking her AV and venue expenses against previous guest Joe Pulizzi.
Marketing Channels, Audience Nurturing, and Lead Generation 4213 Latka methodically interrogates Moran's marketing channels, calculating her Facebook ad spend and pressing for conversion rates across her email list.
Company Revenue Metrics, Scaling Targets, and Contact Info 3113 Latka probes Moran on team size and top-line revenue, prodding her to share concrete targets for 2016 growth.
The Famous Five Rapid-Fire Questions and Career Lessons 2111 A friendly and compliant Famous Five wrap-up covering reading habits, Mark Cuban's email habits, and advice to younger entrepreneurs.

Statements from this episode (6)

Assertion Not checkable as stated
Moran: Epic Life Conference Generates $3,000 to $4,000 Per Attendee
“Generally what most events do is they do about 2000 a person in the room and we average anywhere from three to four.”
Siobhan Moran Mar 4, 2016 ▶ 5:44
Assertion Not checkable as stated
Moran: Epic Life Conference Costs Roughly $50,000 to Produce
“In expenses we probably we probably end up at about, it's about a 50,000 dollar event.”
Siobhan Moran Mar 4, 2016 ▶ 5:59
Assertion Not checkable as stated
Moran: Energetic Solutions has an email list of about 50,000 subscribers
“We've got about 50,000.”
Siobhan Moran Mar 4, 2016 ▶ 9:07
Assertion Not checkable as stated
Moran: Spent about $2,000 weekly for six weeks on ad campaigns
“We probably did... We did about 2000 a week. For six weeks.”
Siobhan Moran Mar 4, 2016 ▶ 10:15
Assertion Not checkable as stated
Moran: Energetic Solutions generated about $1.2M in 2015 revenue
“It looks like we'll be at about 1.2.”
Siobhan Moran Mar 4, 2016 ▶ 11:03
Disclosure
Moran personally answers every email, modeling Mark Cuban's practice
“You know, I study Mark Cuban. I've been studying him for years, and his model of respond to every email personally is the one I've been following for 10 years.”
Siobhan Moran Mar 4, 2016 ▶ 13:39
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