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Mar 8, 2016 · 15m · top-founders

30,000 Pounds Per Day, Efficiency Machine Did $7m Last Year on Industrial Planks with Brian Adams of Rumber.com EP 196

Nathan Latka · 6m spoken Brian Adams · 5m spoken
0:00 / 0:00

gold bands on the timeline = statements, start to end. Hover to read, click to jump. CC turns on captions

In this episode of The Top, host Nathan Latka interviews serial entrepreneur Brian Adams, who details how he acquired Rumber for $5 million, scaled annual revenues toward $10 million, and established a 24/7 manufacturing facility producing 30,000 pounds of patented recycled composite planks per day.

How this conversation actually went

Every chapter scored 0–10 on four independent dynamics. Hover any point for the reasoning behind the score. Nathan holds 50.4% of the talking time here. How this is scored →

Nathan as informed peer 3.0 Guest teaching 2.5 Guest disagreement 0.8 Nathan pushing back 1.5
05100:0010:004:30–6:33 · Nathan as informed peer 5/10 Brian Adams on Acquiring Rumber and Scaling Annual Revenues Nathan presses on standard acquisition metrics and valuation formulas, to which Brian gives straightforward answers about revenue history and target profit margins.6:34–10:18 · Nathan as informed peer 4/10 Manufacturing Efficiencies, Patented Tech, and Daily Production Volume Brian educates Nathan on the difference between consumer composite decking and heavy industrial recycled planks, while Nathan continually probes for exact operational metrics.10:18–14:41 · Nathan as informed peer 3/10 Guest Contact Information and Sponsor Message for HostGator This section covers contact info, an ad read, and the rapid-fire Famous Five questionnaire, remaining entirely cordial and structured.14:41–15:16 · Nathan as informed peer 0/10 Episode Recap and Host Farewell Host monologue concluding the interview and recapping key metrics; host-side interaction scores must be zero.4:30–6:33 · Guest teaching 2/10 Brian Adams on Acquiring Rumber and Scaling Annual Revenues Nathan presses on standard acquisition metrics and valuation formulas, to which Brian gives straightforward answers about revenue history and target profit margins.6:34–10:18 · Guest teaching 6/10 Manufacturing Efficiencies, Patented Tech, and Daily Production Volume Brian educates Nathan on the difference between consumer composite decking and heavy industrial recycled planks, while Nathan continually probes for exact operational metrics.10:18–14:41 · Guest teaching 2/10 Guest Contact Information and Sponsor Message for HostGator This section covers contact info, an ad read, and the rapid-fire Famous Five questionnaire, remaining entirely cordial and structured.14:41–15:16 · Guest teaching 0/10 Episode Recap and Host Farewell Host monologue concluding the interview and recapping key metrics; host-side interaction scores must be zero.4:30–6:33 · Guest disagreement 1/10 Brian Adams on Acquiring Rumber and Scaling Annual Revenues Nathan presses on standard acquisition metrics and valuation formulas, to which Brian gives straightforward answers about revenue history and target profit margins.6:34–10:18 · Guest disagreement 2/10 Manufacturing Efficiencies, Patented Tech, and Daily Production Volume Brian educates Nathan on the difference between consumer composite decking and heavy industrial recycled planks, while Nathan continually probes for exact operational metrics.10:18–14:41 · Guest disagreement 0/10 Guest Contact Information and Sponsor Message for HostGator This section covers contact info, an ad read, and the rapid-fire Famous Five questionnaire, remaining entirely cordial and structured.14:41–15:16 · Guest disagreement 0/10 Episode Recap and Host Farewell Host monologue concluding the interview and recapping key metrics; host-side interaction scores must be zero.4:30–6:33 · Nathan pushing back 2/10 Brian Adams on Acquiring Rumber and Scaling Annual Revenues Nathan presses on standard acquisition metrics and valuation formulas, to which Brian gives straightforward answers about revenue history and target profit margins.6:34–10:18 · Nathan pushing back 3/10 Manufacturing Efficiencies, Patented Tech, and Daily Production Volume Brian educates Nathan on the difference between consumer composite decking and heavy industrial recycled planks, while Nathan continually probes for exact operational metrics.10:18–14:41 · Nathan pushing back 1/10 Guest Contact Information and Sponsor Message for HostGator This section covers contact info, an ad read, and the rapid-fire Famous Five questionnaire, remaining entirely cordial and structured.14:41–15:16 · Nathan pushing back 0/10 Episode Recap and Host Farewell Host monologue concluding the interview and recapping key metrics; host-side interaction scores must be zero.

speaking balance: gold is Nathan, purple is the guest (3 minute bins)

0:00 · Nathan 63.9% · guest 36.1%0:00 · Nathan 63.9% · guest 36.1%3:00 · Nathan 17.7% · guest 82.3%3:00 · Nathan 17.7% · guest 82.3%6:00 · Nathan 42.6% · guest 57.4%6:00 · Nathan 42.6% · guest 57.4%9:00 · Nathan 78.4% · guest 21.6%9:00 · Nathan 78.4% · guest 21.6%12:00 · Nathan 43.4% · guest 56.6%12:00 · Nathan 43.4% · guest 56.6%15:00 · Nathan 97% · guest 3%15:00 · Nathan 97% · guest 3%
Sharpest disagreement ▶ 8:43 Blunt dismissal of consumer decking analogy

Brian bluntly rejects Nathan's backyard deck comparison, clarifying that consumer decking is just 'plastic and wood shit' compared to their heavy industrial material.

 Hardest push from Nathan ▶ 9:39 Pressing for precise hourly production volume

When Brian shifts back to annual millions of pounds instead of answering the hourly rate, Nathan immediately interrupts to drill down into the specific daily and hourly throughput.

 Biggest teaching moment ▶ 8:43 Correcting product market and materials

Brian educates Nathan on why their product cannot be found in backyard patios, explaining its technical high-abrasion use case in military and oilfield applications.

 Nathan holds their own ▶ 5:16 Probing valuation methodology

Nathan showcases his financial acumen by asking whether the acquisition price was derived from top-line earnings multiple or asset-based valuation.
the scores for every segment, with the reasoning behind each
ChapterTopicNathan as informed peerGuest teachingGuest disagreementNathan pushing backWhy
Brian Adams on Acquiring Rumber and Scaling Annual Revenues 5212 Nathan presses on standard acquisition metrics and valuation formulas, to which Brian gives straightforward answers about revenue history and target profit margins.
Manufacturing Efficiencies, Patented Tech, and Daily Production Volume 4623 Brian educates Nathan on the difference between consumer composite decking and heavy industrial recycled planks, while Nathan continually probes for exact operational metrics.
Guest Contact Information and Sponsor Message for HostGator 3201 This section covers contact info, an ad read, and the rapid-fire Famous Five questionnaire, remaining entirely cordial and structured.
Episode Recap and Host Farewell 0000 Host monologue concluding the interview and recapping key metrics; host-side interaction scores must be zero.

Statements from this episode (5)

Assertion Supported
Adams: Rumber manufactures recycled composite boards for industrial and military use
“Takes recycled tires, recycled plastic, extrudes them together, and makes boards. Boards that are used on top of oil rigs on the back of transportation trailers, buying the cattle livestock industry, and a lot with the U.S. Military.”
Brian Adams Mar 8, 2016 ▶ 1:49
Assertion Not checkable as stated
Adams: Acquired Rumber for about $5 million
“How much did I buy it for? About five million dollars.”
Brian Adams Mar 8, 2016 ▶ 5:15
Prediction Not checkable as stated
Adams: Rumber is targeting about $10 million in 2016 revenue
“2016. So really, you know, to try to get to about ten million dollars.”
Brian Adams Mar 8, 2016 ▶ 6:13
Assertion Contradicted
Adams: Rumber is the only company in the world manufacturing recycled composite boards
“We can't go hire someone to do this because we're the only one in the world doing this.”
Brian Adams Mar 8, 2016 ▶ 7:19
Assertion Not checkable as stated
Adams: Rumber produces up to 30,000 pounds of composite material per day
“So in a good day, we might do 30,000 pounds.”
Brian Adams Mar 8, 2016 ▶ 9:49
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