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Apr 25, 2016 · 16m · top-founders

She Has 5 Kids and Is Making THIS MUCH Per Month? With Kim Ades EP 250

Nathan Latka · 7m spoken Kim Ades · 7m spoken
0:00 / 0:00

gold bands on the timeline = statements, start to end. Hover to read, click to jump. CC turns on captions

In episode 250 of The Top podcast, host Nathan Latka interviews Kim Ades, founder of Frame of Mind Coaching and Journal Engine Software, examining her multi-tier pricing models, recurring software revenue, and strategies for balancing business growth while raising five children.

How this conversation actually went

Every chapter scored 0–10 on four independent dynamics. Hover any point for the reasoning behind the score. Nathan holds 52% of the talking time here. How this is scored →

Nathan as informed peer 3.3 Guest teaching 2.3 Guest disagreement 1.0 Nathan pushing back 2.0
05100:0010:001:06–7:54 · Nathan as informed peer 6/10 Introducing Kim Ades and Frame of Mind Coaching Latka rapidly dissects Ades' business lines, calculating revenue splits, margins, and total monthly income on the fly. Ades politely reframes Latka's assumptions regarding coach qualification levels and pushes back against his comparison of her model to a franchise.7:54–12:51 · Nathan as informed peer 3/10 Balancing Five Kids and Fostering an Entrepreneurial Mindset Latka uses hypothetical roleplay scenarios to explore Ades' parenting style. Ades engages warmly, correcting a pronoun assumption and sharing concrete parenting stories about instilling work ethic.12:51–15:33 · Nathan as informed peer 1/10 Mid-Roll Sponsorship and HostGator Promotion The segment comprises an ad break, a rapid Famous Five questionnaire, and closing housekeeping, maintaining a purely promotional and structured tone.1:06–7:54 · Guest teaching 4/10 Introducing Kim Ades and Frame of Mind Coaching Latka rapidly dissects Ades' business lines, calculating revenue splits, margins, and total monthly income on the fly. Ades politely reframes Latka's assumptions regarding coach qualification levels and pushes back against his comparison of her model to a franchise.7:54–12:51 · Guest teaching 3/10 Balancing Five Kids and Fostering an Entrepreneurial Mindset Latka uses hypothetical roleplay scenarios to explore Ades' parenting style. Ades engages warmly, correcting a pronoun assumption and sharing concrete parenting stories about instilling work ethic.12:51–15:33 · Guest teaching 0/10 Mid-Roll Sponsorship and HostGator Promotion The segment comprises an ad break, a rapid Famous Five questionnaire, and closing housekeeping, maintaining a purely promotional and structured tone.1:06–7:54 · Guest disagreement 2/10 Introducing Kim Ades and Frame of Mind Coaching Latka rapidly dissects Ades' business lines, calculating revenue splits, margins, and total monthly income on the fly. Ades politely reframes Latka's assumptions regarding coach qualification levels and pushes back against his comparison of her model to a franchise.7:54–12:51 · Guest disagreement 1/10 Balancing Five Kids and Fostering an Entrepreneurial Mindset Latka uses hypothetical roleplay scenarios to explore Ades' parenting style. Ades engages warmly, correcting a pronoun assumption and sharing concrete parenting stories about instilling work ethic.12:51–15:33 · Guest disagreement 0/10 Mid-Roll Sponsorship and HostGator Promotion The segment comprises an ad break, a rapid Famous Five questionnaire, and closing housekeeping, maintaining a purely promotional and structured tone.1:06–7:54 · Nathan pushing back 4/10 Introducing Kim Ades and Frame of Mind Coaching Latka rapidly dissects Ades' business lines, calculating revenue splits, margins, and total monthly income on the fly. Ades politely reframes Latka's assumptions regarding coach qualification levels and pushes back against his comparison of her model to a franchise.7:54–12:51 · Nathan pushing back 2/10 Balancing Five Kids and Fostering an Entrepreneurial Mindset Latka uses hypothetical roleplay scenarios to explore Ades' parenting style. Ades engages warmly, correcting a pronoun assumption and sharing concrete parenting stories about instilling work ethic.12:51–15:33 · Nathan pushing back 0/10 Mid-Roll Sponsorship and HostGator Promotion The segment comprises an ad break, a rapid Famous Five questionnaire, and closing housekeeping, maintaining a purely promotional and structured tone.

speaking balance: gold is Nathan, purple is the guest (3 minute bins)

0:00 · Nathan 68.2% · guest 31.8%0:00 · Nathan 68.2% · guest 31.8%3:00 · Nathan 50% · guest 50%3:00 · Nathan 50% · guest 50%6:00 · Nathan 25.4% · guest 74.6%6:00 · Nathan 25.4% · guest 74.6%9:00 · Nathan 30.4% · guest 69.6%9:00 · Nathan 30.4% · guest 69.6%12:00 · Nathan 65.2% · guest 34.8%12:00 · Nathan 65.2% · guest 34.8%15:00 · Nathan 92.5% · guest 7.5%15:00 · Nathan 92.5% · guest 7.5%
Sharpest disagreement ▶ 7:23 Rejecting the franchise comparison

Ades firmly rejects Latka's framing of her coaching business as a franchise model like Five Guys, explaining the tighter integration and unified brand philosophy of her team.

 Hardest push from Nathan ▶ 4:32 Challenging January seasonality

Latka pushes back against Ades' claim that January is a slow month by asserting that New Year's resolutions should logically drive coaching demand.

 Biggest teaching moment ▶ 3:55 Clarifying coach qualifications versus experience

Ades corrects Latka's distinction between lower-qualified and higher-qualified coaches, noting all coaches are fully certified and price differences reflect experience alone.

 Nathan holds their own ▶ 5:24 Host aggregates full monthly revenue model

Latka demonstrates his financial acumen by calculating her total monthly revenue across software licensing, coaching fees, and certification courses in real time.
the scores for every segment, with the reasoning behind each
ChapterTopicNathan as informed peerGuest teachingGuest disagreementNathan pushing backWhy
Introducing Kim Ades and Frame of Mind Coaching 6424 Latka rapidly dissects Ades' business lines, calculating revenue splits, margins, and total monthly income on the fly. Ades politely reframes Latka's assumptions regarding coach qualification levels and pushes back against his comparison of her model to a franchise.
Balancing Five Kids and Fostering an Entrepreneurial Mindset 3312 Latka uses hypothetical roleplay scenarios to explore Ades' parenting style. Ades engages warmly, correcting a pronoun assumption and sharing concrete parenting stories about instilling work ethic.
Mid-Roll Sponsorship and HostGator Promotion 1000 The segment comprises an ad break, a rapid Famous Five questionnaire, and closing housekeeping, maintaining a purely promotional and structured tone.

Statements from this episode (8)

Disclosure
Ades: Journal Engine licenses software for $69 per month
“It's 69 dollars a month.”
Kim Ades Apr 25, 2016 ▶ 2:12
Assertion Not checkable as stated
Ades: Journal Engine has around 400 licensing customers
“Yeah, yeah, maybe 400, around there.”
Kim Ades Apr 25, 2016 ▶ 2:21
Disclosure
Ades: Frame of Mind charges $3,600 to $10,000 for 10-week coaching packages
“So we have a range of prices depending on the seniority of our coaches, and so the lowest price is 3600, and it goes all the way up to 10,000 for 10 weeks of coaching.”
Kim Ades Apr 25, 2016 ▶ 3:17
Assertion Not checkable as stated
Ades: Frame of Mind did $46,000 in coaching revenue in January 2016
“That made up 46,000 in January.”
Kim Ades Apr 25, 2016 ▶ 4:25
Assertion Not checkable as stated
Ades: Frame of Mind generated $600,000 in coaching revenue in 2015
“A 600,000.”
Kim Ades Apr 25, 2016 ▶ 4:51
Assertion Not checkable as stated
Ades: Frame of Mind has 18 coaches with 10 fully certified
“Oh, we have 18, well, we have 18 coaches, 10 of them are completely certified, the rest are on the way.”
Kim Ades Apr 25, 2016 ▶ 5:01
Disclosure
Ades: Frame of Mind spends about $18,000 monthly on headcount
“Yeah, headcount, it, it's about, let's call it, 18,000 a month.”
Kim Ades Apr 25, 2016 ▶ 6:23
Disclosure
Ades: Frame of Mind splits coaching revenue 50/50 or 75/25 with coaches
“So if the client came in through me, then I, we, it's a 50 50 split. If the client came through the coach, then it's a 75% split for the coach.”
Kim Ades Apr 25, 2016 ▶ 6:56
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