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Jun 20, 2016 · 20m · top-founders

4 Kids Under 8, Traveling Country, Runs 3 Businesses, How?! EP 306: Peter Awad

Peter Awad · 9m spoken Nathan Latka · 8m spoken
0:00 / 0:00

gold bands on the timeline = statements, start to end. Hover to read, click to jump. CC turns on captions

In this episode of The Top, host Nathan Latka interviews entrepreneur and podcaster Peter Awad about balancing full-time cross-country family travel while operating multiple profitable businesses, including a seven-figure auto parts retailer, Mission Meats, and 'The Slow Hustle' podcast.

How this conversation actually went

Every chapter scored 0–10 on four independent dynamics. Hover any point for the reasoning behind the score. Nathan holds 47.6% of the talking time here. How this is scored →

Nathan as informed peer 3.2 Guest teaching 1.2 Guest disagreement 1.3 Nathan pushing back 1.7
05100:0010:0020:000:27–2:36 · Nathan as informed peer 1/10 Weekly Listener Giveaway Announcement Nathan introduces Peter Awad and establishes his profile managing multiple businesses while traveling with four young children. The atmosphere is casual, energetic, and introductory.2:37–5:44 · Nathan as informed peer 4/10 E-Commerce and Automotive Parts Business Nathan presses Peter on top-line revenue, calculating gross margin dollar amounts for the automotive business. A minor friction occurs when Nathan looks up the wrong domain for Mission Meats and gets corrected by Peter.5:45–9:17 · Nathan as informed peer 2/10 The Philosophy Behind The Slow Hustle Peter details the philosophy of The Slow Hustle, dismissing conventional notions of work-life balance in favor of honest mental health awareness for entrepreneurs. Nathan listens and validates the sentiment.9:17–11:36 · Nathan as informed peer 5/10 Podcast Metrics and Apple Feature Nathan challenges Peter for calling his download numbers small and breaking down the math of how vanity download metrics are easily manipulated compared to high-retention long-form shows.11:36–15:38 · Nathan as informed peer 6/10 Podcast Sponsorships and Monetization Structure Nathan analyzes Peter's sponsorship structure, calculating the effective CPM at around ten dollars and suggesting Peter is significantly underpricing his listener base.15:38–18:56 · Nathan as informed peer 1/10 Top Tribe Cash Giveaway Promotion Host promo segment followed by rapid-fire Famous Five questions and closing sponsor ads. The interaction is fully cooperative.0:27–2:36 · Guest teaching 0/10 Weekly Listener Giveaway Announcement Nathan introduces Peter Awad and establishes his profile managing multiple businesses while traveling with four young children. The atmosphere is casual, energetic, and introductory.2:37–5:44 · Guest teaching 3/10 E-Commerce and Automotive Parts Business Nathan presses Peter on top-line revenue, calculating gross margin dollar amounts for the automotive business. A minor friction occurs when Nathan looks up the wrong domain for Mission Meats and gets corrected by Peter.5:45–9:17 · Guest teaching 1/10 The Philosophy Behind The Slow Hustle Peter details the philosophy of The Slow Hustle, dismissing conventional notions of work-life balance in favor of honest mental health awareness for entrepreneurs. Nathan listens and validates the sentiment.9:17–11:36 · Guest teaching 1/10 Podcast Metrics and Apple Feature Nathan challenges Peter for calling his download numbers small and breaking down the math of how vanity download metrics are easily manipulated compared to high-retention long-form shows.11:36–15:38 · Guest teaching 2/10 Podcast Sponsorships and Monetization Structure Nathan analyzes Peter's sponsorship structure, calculating the effective CPM at around ten dollars and suggesting Peter is significantly underpricing his listener base.15:38–18:56 · Guest teaching 0/10 Top Tribe Cash Giveaway Promotion Host promo segment followed by rapid-fire Famous Five questions and closing sponsor ads. The interaction is fully cooperative.0:27–2:36 · Guest disagreement 1/10 Weekly Listener Giveaway Announcement Nathan introduces Peter Awad and establishes his profile managing multiple businesses while traveling with four young children. The atmosphere is casual, energetic, and introductory.2:37–5:44 · Guest disagreement 2/10 E-Commerce and Automotive Parts Business Nathan presses Peter on top-line revenue, calculating gross margin dollar amounts for the automotive business. A minor friction occurs when Nathan looks up the wrong domain for Mission Meats and gets corrected by Peter.5:45–9:17 · Guest disagreement 2/10 The Philosophy Behind The Slow Hustle Peter details the philosophy of The Slow Hustle, dismissing conventional notions of work-life balance in favor of honest mental health awareness for entrepreneurs. Nathan listens and validates the sentiment.9:17–11:36 · Guest disagreement 2/10 Podcast Metrics and Apple Feature Nathan challenges Peter for calling his download numbers small and breaking down the math of how vanity download metrics are easily manipulated compared to high-retention long-form shows.11:36–15:38 · Guest disagreement 1/10 Podcast Sponsorships and Monetization Structure Nathan analyzes Peter's sponsorship structure, calculating the effective CPM at around ten dollars and suggesting Peter is significantly underpricing his listener base.15:38–18:56 · Guest disagreement 0/10 Top Tribe Cash Giveaway Promotion Host promo segment followed by rapid-fire Famous Five questions and closing sponsor ads. The interaction is fully cooperative.0:27–2:36 · Nathan pushing back 1/10 Weekly Listener Giveaway Announcement Nathan introduces Peter Awad and establishes his profile managing multiple businesses while traveling with four young children. The atmosphere is casual, energetic, and introductory.2:37–5:44 · Nathan pushing back 3/10 E-Commerce and Automotive Parts Business Nathan presses Peter on top-line revenue, calculating gross margin dollar amounts for the automotive business. A minor friction occurs when Nathan looks up the wrong domain for Mission Meats and gets corrected by Peter.5:45–9:17 · Nathan pushing back 1/10 The Philosophy Behind The Slow Hustle Peter details the philosophy of The Slow Hustle, dismissing conventional notions of work-life balance in favor of honest mental health awareness for entrepreneurs. Nathan listens and validates the sentiment.9:17–11:36 · Nathan pushing back 3/10 Podcast Metrics and Apple Feature Nathan challenges Peter for calling his download numbers small and breaking down the math of how vanity download metrics are easily manipulated compared to high-retention long-form shows.11:36–15:38 · Nathan pushing back 2/10 Podcast Sponsorships and Monetization Structure Nathan analyzes Peter's sponsorship structure, calculating the effective CPM at around ten dollars and suggesting Peter is significantly underpricing his listener base.15:38–18:56 · Nathan pushing back 0/10 Top Tribe Cash Giveaway Promotion Host promo segment followed by rapid-fire Famous Five questions and closing sponsor ads. The interaction is fully cooperative.

speaking balance: gold is Nathan, purple is the guest (3 minute bins)

0:00 · Nathan 68.9% · guest 31.1%0:00 · Nathan 68.9% · guest 31.1%3:00 · Nathan 32% · guest 68%3:00 · Nathan 32% · guest 68%6:00 · Nathan 16.7% · guest 83.3%6:00 · Nathan 16.7% · guest 83.3%9:00 · Nathan 45.3% · guest 54.7%9:00 · Nathan 45.3% · guest 54.7%12:00 · Nathan 35.4% · guest 64.6%12:00 · Nathan 35.4% · guest 64.6%15:00 · Nathan 65.5% · guest 34.5%15:00 · Nathan 65.5% · guest 34.5%18:00 · Nathan 81.5% · guest 18.5%18:00 · Nathan 81.5% · guest 18.5%
Sharpest disagreement ▶ 9:46 Peter rejects the download metrics game

Peter emphatically dismisses the industry obsession with vanity download numbers, calling it a stupid math game and refusing to model his show after high-volume aggregators.

 Hardest push from Nathan ▶ 9:32 Nathan challenges guest's self-deprecating framing

Nathan refuses to accept Peter's framing that eight to ten thousand monthly downloads is a small or inadequate metric, questioning why he prefaces it with an apology.

 Biggest teaching moment ▶ 5:04 Peter corrects Nathan on company website and branding

Nathan tries to call out an issue with Peter's website domain by bringing up a Canadian butcher shop, but Peter corrects him that the domain is .co rather than .com.

 Nathan holds their own ▶ 14:22 Nathan demonstrates advertising math and CPM economics

Nathan instantly divides the package revenue across downloads to demonstrate Peter's effective ten dollar CPM, proving industry expertise by showing Peter is significantly undercharging.
the scores for every segment, with the reasoning behind each
ChapterTopicNathan as informed peerGuest teachingGuest disagreementNathan pushing backWhy
Weekly Listener Giveaway Announcement 1011 Nathan introduces Peter Awad and establishes his profile managing multiple businesses while traveling with four young children. The atmosphere is casual, energetic, and introductory.
E-Commerce and Automotive Parts Business 4323 Nathan presses Peter on top-line revenue, calculating gross margin dollar amounts for the automotive business. A minor friction occurs when Nathan looks up the wrong domain for Mission Meats and gets corrected by Peter.
The Philosophy Behind The Slow Hustle 2121 Peter details the philosophy of The Slow Hustle, dismissing conventional notions of work-life balance in favor of honest mental health awareness for entrepreneurs. Nathan listens and validates the sentiment.
Podcast Metrics and Apple Feature 5123 Nathan challenges Peter for calling his download numbers small and breaking down the math of how vanity download metrics are easily manipulated compared to high-retention long-form shows.
Podcast Sponsorships and Monetization Structure 6212 Nathan analyzes Peter's sponsorship structure, calculating the effective CPM at around ten dollars and suggesting Peter is significantly underpricing his listener base.
Top Tribe Cash Giveaway Promotion 1000 Host promo segment followed by rapid-fire Famous Five questions and closing sponsor ads. The interaction is fully cooperative.

Statements from this episode (5)

Disclosure
ImportAutoPerformance Maintains Seven-Figure Annual Revenue
“It's seven figures and it's been in the seven figures for a long time.”
Peter Awad Jun 20, 2016 ▶ 3:08
Disclosure
ImportAutoPerformance Averages 25% to 40% Gross Margins
“Margin margin typically 25 to 40% depends on the product line.”
Peter Awad Jun 20, 2016 ▶ 3:19
Disclosure
Awad Took No Salary for Four Years During Failed Startup
“We raised some capital. We didn't pay ourselves anything for years. How many years? Year, four years.”
Peter Awad Jun 20, 2016 ▶ 4:25
Assertion Not checkable as stated
The Slow Hustle Podcast Generates Up to 10,000 Monthly Downloads
“And so we're right on eight to 10,000 downloads a month.”
Peter Awad Jun 20, 2016 ▶ 9:28
Assertion Not checkable as stated
Apple Connection Got The Slow Hustle Featured on iTunes Homepage
“Oh, well, I got a friend that talked to a friend that has happens to work at Apple and they're like, oh, this show's cool. We're, you know, you guys are small, but we're going to put you on there. They put us on the homepage.”
Peter Awad Jun 20, 2016 ▶ 11:14
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