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Dec 25, 2016 · 20m · top-founders

EP 519: GetAccept Hits $44k MRR, Helping 1100 Companies Get Deals Signed with CEO Samir Samjic

Nathan Latka · 9m spoken Samir Smajic · 7m spoken
0:00 / 0:00

gold bands on the timeline = statements, start to end. Hover to read, click to jump. CC turns on captions

In this episode of The Top, host Nathan Latka interviews Samir Smajic, co-founder and CEO of GetAccept, examining how the Y Combinator-backed sales engagement platform scaled to $44,000 in monthly recurring revenue across 1,100 paying customers while maintaining strong unit economics and low churn.

How this conversation actually went

Every chapter scored 0–10 on four independent dynamics. Hover any point for the reasoning behind the score. Nathan holds 55.9% of the talking time here. How this is scored →

Nathan as informed peer 4.9 Guest teaching 1.1 Guest disagreement 1.6 Nathan pushing back 3.1
05100:0010:0020:000:28–2:32 · Nathan as informed peer 0/10 Weekly Cash Giveaway Winner and iTunes Subscription Call to Action Solo intro and housekeeping segment featuring a giveaway announcement, holiday greeting, and guest introduction.2:33–5:31 · Nathan as informed peer 6/10 GetAccept Subscription Model, User Accounts, and Monthly Revenue Breakdown The host immediately structures the unit economics, clarifying whether pricing is per-seat or per-business and multiplying out the $44k MRR figure.5:33–8:43 · Nathan as informed peer 7/10 High-Touch Onboarding and Free-to-Paid Conversion Triggers The host pushes back on unit economics when the guest cannot state monthly headcount expenses, converting Swedish Krona on the fly to estimate CAC.8:43–10:52 · Nathan as informed peer 5/10 Paid Acquisition Channels and Differentiation from E-Sign Competitors The guest explains why GetAccept is not a direct clone of DocuSign or HelloSign, reframing the platform around deal engagement rather than signing.10:52–14:03 · Nathan as informed peer 7/10 Low Gross Customer Churn and Customer Lifetime Value Metrics The host repeatedly presses the guest to reveal total capital raised after Y Combinator; the guest refuses, prompting the host to deduce the round is open.14:05–17:04 · Nathan as informed peer 4/10 Company Vision, M&A Buyout Scenarios, and Contact Details The host presents a hypothetical $5M acquisition scenario, challenging the guest's refusal before transitioning into a mid-episode sponsor read.17:04–19:11 · Nathan as informed peer 5/10 The Famous Five Rapid-Fire Questions with Samir Smajic Standard rapid-fire Famous Five format concluding with a rapid and accurate recap of all company metrics by the host.0:28–2:32 · Guest teaching 0/10 Weekly Cash Giveaway Winner and iTunes Subscription Call to Action Solo intro and housekeeping segment featuring a giveaway announcement, holiday greeting, and guest introduction.2:33–5:31 · Guest teaching 1/10 GetAccept Subscription Model, User Accounts, and Monthly Revenue Breakdown The host immediately structures the unit economics, clarifying whether pricing is per-seat or per-business and multiplying out the $44k MRR figure.5:33–8:43 · Guest teaching 1/10 High-Touch Onboarding and Free-to-Paid Conversion Triggers The host pushes back on unit economics when the guest cannot state monthly headcount expenses, converting Swedish Krona on the fly to estimate CAC.8:43–10:52 · Guest teaching 4/10 Paid Acquisition Channels and Differentiation from E-Sign Competitors The guest explains why GetAccept is not a direct clone of DocuSign or HelloSign, reframing the platform around deal engagement rather than signing.10:52–14:03 · Guest teaching 1/10 Low Gross Customer Churn and Customer Lifetime Value Metrics The host repeatedly presses the guest to reveal total capital raised after Y Combinator; the guest refuses, prompting the host to deduce the round is open.14:05–17:04 · Guest teaching 1/10 Company Vision, M&A Buyout Scenarios, and Contact Details The host presents a hypothetical $5M acquisition scenario, challenging the guest's refusal before transitioning into a mid-episode sponsor read.17:04–19:11 · Guest teaching 0/10 The Famous Five Rapid-Fire Questions with Samir Smajic Standard rapid-fire Famous Five format concluding with a rapid and accurate recap of all company metrics by the host.0:28–2:32 · Guest disagreement 0/10 Weekly Cash Giveaway Winner and iTunes Subscription Call to Action Solo intro and housekeeping segment featuring a giveaway announcement, holiday greeting, and guest introduction.2:33–5:31 · Guest disagreement 1/10 GetAccept Subscription Model, User Accounts, and Monthly Revenue Breakdown The host immediately structures the unit economics, clarifying whether pricing is per-seat or per-business and multiplying out the $44k MRR figure.5:33–8:43 · Guest disagreement 2/10 High-Touch Onboarding and Free-to-Paid Conversion Triggers The host pushes back on unit economics when the guest cannot state monthly headcount expenses, converting Swedish Krona on the fly to estimate CAC.8:43–10:52 · Guest disagreement 2/10 Paid Acquisition Channels and Differentiation from E-Sign Competitors The guest explains why GetAccept is not a direct clone of DocuSign or HelloSign, reframing the platform around deal engagement rather than signing.10:52–14:03 · Guest disagreement 4/10 Low Gross Customer Churn and Customer Lifetime Value Metrics The host repeatedly presses the guest to reveal total capital raised after Y Combinator; the guest refuses, prompting the host to deduce the round is open.14:05–17:04 · Guest disagreement 2/10 Company Vision, M&A Buyout Scenarios, and Contact Details The host presents a hypothetical $5M acquisition scenario, challenging the guest's refusal before transitioning into a mid-episode sponsor read.17:04–19:11 · Guest disagreement 0/10 The Famous Five Rapid-Fire Questions with Samir Smajic Standard rapid-fire Famous Five format concluding with a rapid and accurate recap of all company metrics by the host.0:28–2:32 · Nathan pushing back 0/10 Weekly Cash Giveaway Winner and iTunes Subscription Call to Action Solo intro and housekeeping segment featuring a giveaway announcement, holiday greeting, and guest introduction.2:33–5:31 · Nathan pushing back 3/10 GetAccept Subscription Model, User Accounts, and Monthly Revenue Breakdown The host immediately structures the unit economics, clarifying whether pricing is per-seat or per-business and multiplying out the $44k MRR figure.5:33–8:43 · Nathan pushing back 5/10 High-Touch Onboarding and Free-to-Paid Conversion Triggers The host pushes back on unit economics when the guest cannot state monthly headcount expenses, converting Swedish Krona on the fly to estimate CAC.8:43–10:52 · Nathan pushing back 2/10 Paid Acquisition Channels and Differentiation from E-Sign Competitors The guest explains why GetAccept is not a direct clone of DocuSign or HelloSign, reframing the platform around deal engagement rather than signing.10:52–14:03 · Nathan pushing back 7/10 Low Gross Customer Churn and Customer Lifetime Value Metrics The host repeatedly presses the guest to reveal total capital raised after Y Combinator; the guest refuses, prompting the host to deduce the round is open.14:05–17:04 · Nathan pushing back 4/10 Company Vision, M&A Buyout Scenarios, and Contact Details The host presents a hypothetical $5M acquisition scenario, challenging the guest's refusal before transitioning into a mid-episode sponsor read.17:04–19:11 · Nathan pushing back 1/10 The Famous Five Rapid-Fire Questions with Samir Smajic Standard rapid-fire Famous Five format concluding with a rapid and accurate recap of all company metrics by the host.

speaking balance: gold is Nathan, purple is the guest (3 minute bins)

0:00 · Nathan 84.4% · guest 15.6%0:00 · Nathan 84.4% · guest 15.6%3:00 · Nathan 39.2% · guest 60.8%3:00 · Nathan 39.2% · guest 60.8%6:00 · Nathan 38.1% · guest 61.9%6:00 · Nathan 38.1% · guest 61.9%9:00 · Nathan 35.4% · guest 64.6%9:00 · Nathan 35.4% · guest 64.6%12:00 · Nathan 51% · guest 49%12:00 · Nathan 51% · guest 49%15:00 · Nathan 70% · guest 30%15:00 · Nathan 70% · guest 30%18:00 · Nathan 79.6% · guest 20.4%18:00 · Nathan 79.6% · guest 20.4%
Sharpest disagreement ▶ 13:24 Refusal to disclose capital raised

The guest repeatedly stonewalls the host's direct questions regarding exact funding numbers because the round is not officially closed.

 Hardest push from Nathan ▶ 12:58 Drilling into undisclosed funding amounts

The host refuses to accept the guest's deflection on fundraising amounts, pressing whether it was more or less than $500k.

 Biggest teaching moment ▶ 10:07 Reframing market positioning away from e-sign

The guest clarifies that GetAccept does not compete head-on with DocuSign on signing mechanics, but rather automates deal engagement workflow.

 Nathan holds their own ▶ 8:02 Back-of-napkin currency conversion and CAC calculation

When the guest only knows expenses in Swedish Krona, the host instantly converts to USD and computes estimated CAC.
the scores for every segment, with the reasoning behind each
ChapterTopicNathan as informed peerGuest teachingGuest disagreementNathan pushing backWhy
Weekly Cash Giveaway Winner and iTunes Subscription Call to Action 0000 Solo intro and housekeeping segment featuring a giveaway announcement, holiday greeting, and guest introduction.
GetAccept Subscription Model, User Accounts, and Monthly Revenue Breakdown 6113 The host immediately structures the unit economics, clarifying whether pricing is per-seat or per-business and multiplying out the $44k MRR figure.
High-Touch Onboarding and Free-to-Paid Conversion Triggers 7125 The host pushes back on unit economics when the guest cannot state monthly headcount expenses, converting Swedish Krona on the fly to estimate CAC.
Paid Acquisition Channels and Differentiation from E-Sign Competitors 5422 The guest explains why GetAccept is not a direct clone of DocuSign or HelloSign, reframing the platform around deal engagement rather than signing.
Low Gross Customer Churn and Customer Lifetime Value Metrics 7147 The host repeatedly presses the guest to reveal total capital raised after Y Combinator; the guest refuses, prompting the host to deduce the round is open.
Company Vision, M&A Buyout Scenarios, and Contact Details 4124 The host presents a hypothetical $5M acquisition scenario, challenging the guest's refusal before transitioning into a mid-episode sponsor read.
The Famous Five Rapid-Fire Questions with Samir Smajic 5001 Standard rapid-fire Famous Five format concluding with a rapid and accurate recap of all company metrics by the host.

Statements from this episode (14)

Disclosure
Smajic: GetAccept Averages 5 Seats and $200 Monthly Per Business
“I would say the average user is five users and they are paying us about between 35 and 45 bucks. So yeah. Nathan Latka: Okay. Nathan Latka: So call it 40 bucks a month Nathan Latka: and you said five users. Nathan Latka: So it sounds like one business is payin…”
Samir Smajic Dec 25, 2016 ▶ 3:08
Disclosure
Smajic: GetAccept Has About 1,100 Paying Customers
“A little bit more about 1100 paying customers.”
Samir Smajic Dec 25, 2016 ▶ 3:43
Disclosure
Smajic: GetAccept Has 4,500 Free Users with 80% Active
“It's about 4500. Which maybe like, I would say 80% login as a, yeah, work with it on a, on, not on a daily basis, but they work on with it.”
Samir Smajic Dec 25, 2016 ▶ 3:52
Assertion Not checkable as stated
Smajic: GetAccept Converted 100% of Initial Beta Users to Paid
“Converting a hundred percent of the beta was a little bit surprising.”
Samir Smajic Dec 25, 2016 ▶ 5:18
Disclosure
Smajic: GetAccept calls nearly every user who signs up
“I think that is much because we more or less call every, every signed up user more or less.”
Samir Smajic Dec 25, 2016 ▶ 5:33
Disclosure
Smajic: GetAccept Triggers Pro Upgrades After User's First Signed Deal
“So when they get their first signed contract, I think then it's when we like pop it. Okay, now we've helped you to sign one deal worth of This kind of money. Shouldn't you try on the pro version of get accept.”
Samir Smajic Dec 25, 2016 ▶ 6:54
Assertion Not checkable as stated
Smajic: GetAccept's Customer Acquisition Cost Is Around $500
“To be honest, it's hard to say. We haven't been tracking that so, so fairly enough, but I would say around 500 bucks.”
Samir Smajic Dec 25, 2016 ▶ 7:19
Assertion Not checkable as stated
Smajic: GetAccept Adds Around 200 New Customers Monthly
“We're around 200.”
Samir Smajic Dec 25, 2016 ▶ 8:27
Disclosure
Samir Smajic: GetAccept spends about $4k monthly on paid ads
“I would say around 4000.”
Samir Smajic Dec 25, 2016 ▶ 9:04
Disclosure
Smajic: Targeting DocuSign Keywords Delivers Best Ad Results for GetAccept
“HelloSign is being one of the other YC companies, but I think that the DocuSign is the best working best.”
Samir Smajic Dec 25, 2016 ▶ 9:40
Assertion Not checkable as stated
Smajic: GetAccept maintains roughly 1% monthly customer churn
“The trend, we have a really low trend being just around one percent in total.”
Samir Smajic Dec 25, 2016 ▶ 11:08
Assertion Not checkable as stated
Smajic: About 68% of GetAccept customers use annual subscriptions
“We have mostly annual subscription. I think it is about 68%.”
Samir Smajic Dec 25, 2016 ▶ 11:29
Disclosure
Smajic: GetAccept Has 10 Months Runway From $120K YC Check
“We have got the one 120 from YC at least. So then we had added up, but it's enough to keep us going for, with a good piece in the growth we want for at least like 10 to 10 months.”
Samir Smajic Dec 25, 2016 ▶ 13:09
Disclosure
Smajic: GetAccept Is Partnering With Chris Voss on Negotiation Chatbot
“I read Never Split the Difference by Chris Voss right now, who is a former international hostage, hostage negotiator, and also one of our partners, because we work with him a little bit about how to building our future, like chatbot of helping negotiation chat…”
Samir Smajic Dec 25, 2016 ▶ 17:13
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