StarZero All shows Try the podcast clipper →

Mar 14, 2017 · 17m · top-founders

EP 598: Fidzup Riases $3.7M, Helping 2500 Retail Locations Track In Store Visits From Advertising, 25 Team with CEO Olivier Magnan-Saurin

Olivier Magnan-Saurin · 8m spoken Nathan Latka · 6m spoken
0:00 / 0:00

gold bands on the timeline = statements, start to end. Hover to read, click to jump. CC turns on captions

Host Nathan Latka interviews Fidzup CEO Olivier Magnan-Saurin on how the company secured $3.7 million in venture funding to scale its proprietary Wi-Fi foot-traffic attribution and cost-per-visit advertising model across retail stores.

How this conversation actually went

Every chapter scored 0–10 on four independent dynamics. Hover any point for the reasoning behind the score. Nathan holds 40.8% of the talking time here. How this is scored →

Nathan as informed peer 4.8 Guest teaching 3.5 Guest disagreement 1.5 Nathan pushing back 4.3
05100:0010:001:09–3:38 · Nathan as informed peer 5/10 Introducing Olivier Magnan-Saurin and Fidzup's Business Model Nathan presses Olivier to clarify his exact revenue mechanics, asking whether Fidzup acts like an agency on retainer, takes a percentage of spend, or charges per visit. Olivier clarifies that they pioneered a cost-per-visit (CPV) pricing model rather than traditional CPC, charging between one dollar for fashion and eighty dollars for automotive.3:39–7:56 · Nathan as informed peer 6/10 Explaining Fidzup's In-Store Tracking and Advertising Mechanics Nathan drills into the attribution mechanics of tracking in-store visits and challenges the unit economics when Olivier mentions ad costs. When Nathan points out potential negative margins if ad spend exceeds the visit payout, Olivier clarifies that they buy mobile display ads on a CPM basis and sell on CPV to capture the margin spread.7:57–11:09 · Nathan as informed peer 5/10 Venture Capital Funding, Team Growth, and Annual Ad Volume Nathan pushes Olivier for 2016 revenue figures after Olivier initially refuses to disclose them. When Nathan multiplies client spend by 2,500 locations to estimate 25 million dollars in volume, Olivier corrects him by explaining that they have 50 corporate retail clients across those 2,500 physical locations.11:09–15:56 · Nathan as informed peer 3/10 The Famous Five Questions and Advice for Young Founders The interview transitions smoothly into the standard Famous Five sequence where Olivier shares his favorite business book on Criteo, his use of Pipedrive, and his personal background. Nathan adds contextual commentary about Pipedrive's CEO and previous podcast appearances.1:09–3:38 · Guest teaching 3/10 Introducing Olivier Magnan-Saurin and Fidzup's Business Model Nathan presses Olivier to clarify his exact revenue mechanics, asking whether Fidzup acts like an agency on retainer, takes a percentage of spend, or charges per visit. Olivier clarifies that they pioneered a cost-per-visit (CPV) pricing model rather than traditional CPC, charging between one dollar for fashion and eighty dollars for automotive.3:39–7:56 · Guest teaching 4/10 Explaining Fidzup's In-Store Tracking and Advertising Mechanics Nathan drills into the attribution mechanics of tracking in-store visits and challenges the unit economics when Olivier mentions ad costs. When Nathan points out potential negative margins if ad spend exceeds the visit payout, Olivier clarifies that they buy mobile display ads on a CPM basis and sell on CPV to capture the margin spread.7:57–11:09 · Guest teaching 5/10 Venture Capital Funding, Team Growth, and Annual Ad Volume Nathan pushes Olivier for 2016 revenue figures after Olivier initially refuses to disclose them. When Nathan multiplies client spend by 2,500 locations to estimate 25 million dollars in volume, Olivier corrects him by explaining that they have 50 corporate retail clients across those 2,500 physical locations.11:09–15:56 · Guest teaching 2/10 The Famous Five Questions and Advice for Young Founders The interview transitions smoothly into the standard Famous Five sequence where Olivier shares his favorite business book on Criteo, his use of Pipedrive, and his personal background. Nathan adds contextual commentary about Pipedrive's CEO and previous podcast appearances.1:09–3:38 · Guest disagreement 1/10 Introducing Olivier Magnan-Saurin and Fidzup's Business Model Nathan presses Olivier to clarify his exact revenue mechanics, asking whether Fidzup acts like an agency on retainer, takes a percentage of spend, or charges per visit. Olivier clarifies that they pioneered a cost-per-visit (CPV) pricing model rather than traditional CPC, charging between one dollar for fashion and eighty dollars for automotive.3:39–7:56 · Guest disagreement 2/10 Explaining Fidzup's In-Store Tracking and Advertising Mechanics Nathan drills into the attribution mechanics of tracking in-store visits and challenges the unit economics when Olivier mentions ad costs. When Nathan points out potential negative margins if ad spend exceeds the visit payout, Olivier clarifies that they buy mobile display ads on a CPM basis and sell on CPV to capture the margin spread.7:57–11:09 · Guest disagreement 3/10 Venture Capital Funding, Team Growth, and Annual Ad Volume Nathan pushes Olivier for 2016 revenue figures after Olivier initially refuses to disclose them. When Nathan multiplies client spend by 2,500 locations to estimate 25 million dollars in volume, Olivier corrects him by explaining that they have 50 corporate retail clients across those 2,500 physical locations.11:09–15:56 · Guest disagreement 0/10 The Famous Five Questions and Advice for Young Founders The interview transitions smoothly into the standard Famous Five sequence where Olivier shares his favorite business book on Criteo, his use of Pipedrive, and his personal background. Nathan adds contextual commentary about Pipedrive's CEO and previous podcast appearances.1:09–3:38 · Nathan pushing back 4/10 Introducing Olivier Magnan-Saurin and Fidzup's Business Model Nathan presses Olivier to clarify his exact revenue mechanics, asking whether Fidzup acts like an agency on retainer, takes a percentage of spend, or charges per visit. Olivier clarifies that they pioneered a cost-per-visit (CPV) pricing model rather than traditional CPC, charging between one dollar for fashion and eighty dollars for automotive.3:39–7:56 · Nathan pushing back 6/10 Explaining Fidzup's In-Store Tracking and Advertising Mechanics Nathan drills into the attribution mechanics of tracking in-store visits and challenges the unit economics when Olivier mentions ad costs. When Nathan points out potential negative margins if ad spend exceeds the visit payout, Olivier clarifies that they buy mobile display ads on a CPM basis and sell on CPV to capture the margin spread.7:57–11:09 · Nathan pushing back 6/10 Venture Capital Funding, Team Growth, and Annual Ad Volume Nathan pushes Olivier for 2016 revenue figures after Olivier initially refuses to disclose them. When Nathan multiplies client spend by 2,500 locations to estimate 25 million dollars in volume, Olivier corrects him by explaining that they have 50 corporate retail clients across those 2,500 physical locations.11:09–15:56 · Nathan pushing back 1/10 The Famous Five Questions and Advice for Young Founders The interview transitions smoothly into the standard Famous Five sequence where Olivier shares his favorite business book on Criteo, his use of Pipedrive, and his personal background. Nathan adds contextual commentary about Pipedrive's CEO and previous podcast appearances.

speaking balance: gold is Nathan, purple is the guest (3 minute bins)

0:00 · Nathan 56.6% · guest 43.4%0:00 · Nathan 56.6% · guest 43.4%3:00 · Nathan 26.9% · guest 73.1%3:00 · Nathan 26.9% · guest 73.1%6:00 · Nathan 27.8% · guest 72.2%6:00 · Nathan 27.8% · guest 72.2%9:00 · Nathan 29.2% · guest 70.8%9:00 · Nathan 29.2% · guest 70.8%12:00 · Nathan 38.7% · guest 61.3%12:00 · Nathan 38.7% · guest 61.3%15:00 · Nathan 76.3% · guest 23.7%15:00 · Nathan 76.3% · guest 23.7%
Sharpest disagreement ▶ 9:49 Olivier refuses to disclose revenue figures

Olivier directly shuts down Nathan's question about 2016 annual revenue, offering client spending ranges instead of top-line company numbers.

 Hardest push from Nathan ▶ 7:00 Nathan challenges the profitability of customer acquisition

Nathan directly challenges Olivier on how Fidzup makes money if ad costs exceed the single-visit payout from the brand.

 Biggest teaching moment ▶ 10:42 Olivier clarifies brand client counts versus retail stores

Olivier corrects Nathan's inflated 25 million dollar estimate by clarifying that the 2,500 stores belong to just 50 enterprise brand accounts.

 Nathan holds their own ▶ 6:13 Nathan pinpoints the technical attribution constraints

Nathan quickly isolates that Fidzup's attribution model only functions on mobile display rather than desktop web tracking.
the scores for every segment, with the reasoning behind each
ChapterTopicNathan as informed peerGuest teachingGuest disagreementNathan pushing backWhy
Introducing Olivier Magnan-Saurin and Fidzup's Business Model 5314 Nathan presses Olivier to clarify his exact revenue mechanics, asking whether Fidzup acts like an agency on retainer, takes a percentage of spend, or charges per visit. Olivier clarifies that they pioneered a cost-per-visit (CPV) pricing model rather than traditional CPC, charging between one dollar for fashion and eighty dollars for automotive.
Explaining Fidzup's In-Store Tracking and Advertising Mechanics 6426 Nathan drills into the attribution mechanics of tracking in-store visits and challenges the unit economics when Olivier mentions ad costs. When Nathan points out potential negative margins if ad spend exceeds the visit payout, Olivier clarifies that they buy mobile display ads on a CPM basis and sell on CPV to capture the margin spread.
Venture Capital Funding, Team Growth, and Annual Ad Volume 5536 Nathan pushes Olivier for 2016 revenue figures after Olivier initially refuses to disclose them. When Nathan multiplies client spend by 2,500 locations to estimate 25 million dollars in volume, Olivier corrects him by explaining that they have 50 corporate retail clients across those 2,500 physical locations.
The Famous Five Questions and Advice for Young Founders 3201 The interview transitions smoothly into the standard Famous Five sequence where Olivier shares his favorite business book on Criteo, his use of Pipedrive, and his personal background. Nathan adds contextual commentary about Pipedrive's CEO and previous podcast appearances.

Statements from this episode (6)

Opinion
Magnan-Saurin: Ad clicks create no value for physical retailers
“Nowadays all the digital advertising platform are entirely focused on click. They optimize the clicks, they measure the click, but the click is fine for e-retailers because it equals a visit, but for a physical retailers clicks doesn't create value. They need …”
Olivier Magnan-Saurin Mar 14, 2017 ▶ 1:42
Assertion Not checkable as stated
Fidzup works with 2,500 retail locations mostly in Europe
“2000 2500 in mostly in Europe for now.”
Olivier Magnan-Saurin Mar 14, 2017 ▶ 3:19
Assertion Not checkable as stated
Fidzup: Sensors Detect ~80% of Smartphones Entering Stores
“We can put our own sensor called the feed box and it allows us to detect all the smartphone entering the store with the wifi on without any application, mobile application needed. So basically we are able to track most Approximately 80% of smartphones entering…”
Olivier Magnan-Saurin Mar 14, 2017 ▶ 4:40
Assertion Supported
Fidzup raises $3.7 million from French VCs CapHorn and Turenne
“We have recently raised a 3.7 million dollar round with two French VC called Caporn and Turin.”
Olivier Magnan-Saurin Mar 14, 2017 ▶ 8:00
Assertion Not checkable as stated
Fidzup clients spend between $10K and $100K annually on ad platform
“I think they spend between 10 K and 100 K per, per year with us for now.”
Olivier Magnan-Saurin Mar 14, 2017 ▶ 10:03
Assertion Contradicted
Magnan-Saurin: Criteo Invented Online Retargeting
“They have invented the retargeting.”
Olivier Magnan-Saurin Mar 14, 2017 ▶ 12:37
Made with StarZero

Turn any episode into a week of clips.

This entire site, over 2,600 episodes transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.

Try the podcast clipper Learn more