Olivier Magnan-Saurin, CEO and co-founder of Fidzup, shares the scale of his retail foot-traffic attribution platform with Nathan Latka.
0:00 / 0:06exact quote · 6.1s
720p mp4 · rendered on demand · StarZero watermark
“2000 2500 in mostly in Europe for now.”
quote is from the automated transcript, cleaned for reading:
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More from Olivier Magnan-Saurin
AssertionNot checkable as stated
Fidzup: Sensors Detect ~80% of Smartphones Entering Stores
“We can put our own sensor called the feed box and it allows us to detect all the smartphone entering the store with the wifi on without any application, mobile application needed. So basically we are able to track most Approximately 80% of smartphones entering…”
Olivier Magnan-SaurinMar 14, 2017▶ 4:40EP 598: Fidzup Riases $3.7M, Helping 2500 Retail Locations Track In Store Visits From Advertising, 25 Team with CEO Olivier Magnan-Saurin
AssertionContradicted
Magnan-Saurin: Criteo Invented Online Retargeting
“They have invented the retargeting.”
Olivier Magnan-SaurinMar 14, 2017▶ 12:37EP 598: Fidzup Riases $3.7M, Helping 2500 Retail Locations Track In Store Visits From Advertising, 25 Team with CEO Olivier Magnan-Saurin
Opinion
Magnan-Saurin: Ad clicks create no value for physical retailers
“Nowadays all the digital advertising platform are entirely focused on click. They optimize the clicks, they measure the click, but the click is fine for e-retailers because it equals a visit, but for a physical retailers clicks doesn't create value. They need …”
Olivier Magnan-SaurinMar 14, 2017▶ 1:42EP 598: Fidzup Riases $3.7M, Helping 2500 Retail Locations Track In Store Visits From Advertising, 25 Team with CEO Olivier Magnan-Saurin
AssertionSupported
Fidzup raises $3.7 million from French VCs CapHorn and Turenne
“We have recently raised a 3.7 million dollar round with two French VC called Caporn and Turin.”
Olivier Magnan-SaurinMar 14, 2017▶ 8:00EP 598: Fidzup Riases $3.7M, Helping 2500 Retail Locations Track In Store Visits From Advertising, 25 Team with CEO Olivier Magnan-Saurin
AssertionNot checkable as stated
Fidzup clients spend between $10K and $100K annually on ad platform
“I think they spend between 10 K and 100 K per, per year with us for now.”
Olivier Magnan-SaurinMar 14, 2017▶ 10:03EP 598: Fidzup Riases $3.7M, Helping 2500 Retail Locations Track In Store Visits From Advertising, 25 Team with CEO Olivier Magnan-Saurin
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