May 21, 2017 · 25m · top-founders

666: Sentient $100M+ Raised, A/B Testing With Artificial Intelligence with Exited Founder and SVP Jon Epstein

John Epstein · 13m spoken Nathan Latka · 8m spoken
0:00 / 0:00

gold bands on the timeline = statements, start to end. Hover to read, click to jump. CC turns on captions

In this episode of The Top, Nathan Latka interviews Jon Epstein, SVP at Sentient Technologies and veteran digital media executive, examining his multi-million dollar exits with GameSpot and GameSpy alongside Sentient's $143 million evolutionary AI platform and enterprise SaaS growth.

How this conversation actually went

Every chapter scored 0–10 on four independent dynamics. Hover any point for the reasoning behind the score. Nathan holds 39.6% of the talking time here. How this is scored →

Nathan as informed peer 3.9 Guest teaching 2.0 Guest disagreement 1.6 Nathan pushing back 2.9
05100:0010:0020:001:21–5:27 · Nathan as informed peer 3/10 Jon Epstein on Previous High-Value Exits and Career Milestones Nathan establishes John's track record across GameSpot and GameSpy, asking him to define what constitutes a good exit. John walks through his early career publishing magazines at IDG before transitioning into gaming media.5:27–7:54 · Nathan as informed peer 3/10 Scaling GameSpot and Navigating the ZDNet Acquisition Nathan interrupts to keep the chronological story focused strictly on GameSpot and asks for the acquisition price. John details the sale to ZDNet for stock valued around $45 million at peak.7:54–10:49 · Nathan as informed peer 4/10 Leading GameSpy Growth to a $61 Million Acquisition Nathan inquires about the incentives that lured John to GameSpy and the terms of the eventual $61M cash acquisition by IGN. John explains the 8% equity grant and revenue tripling under his leadership.10:51–14:07 · Nathan as informed peer 3/10 Sentient’s Evolutionary AI Architecture and Hedge Fund Applications John educates Nathan on evolutionary computation versus neural networks and mentions Sentient's AI hedge fund. When Nathan pushes for exact fund size and AUM growth metrics, John refuses to share details beyond order of magnitude growth.14:07–17:36 · Nathan as informed peer 4/10 Sentient Ascend SaaS Model and Growth Metrics Nathan drills into the unit economics of Sentient Ascend, including customer count, average ACV, zero churn, and acquisition channels. John openly shares numbers around their 25 paying customers and trade show sponsorship costs.17:36–20:33 · Nathan as informed peer 5/10 Sentient’s $143M Capitalization and Team Distribution Nathan brings up Sentient's $100M Series C from 2014 to speculate whether they are currently raising or getting acquired. John defers the question playfully, invoking broader industry trends in AI.20:33–24:14 · Nathan as informed peer 5/10 Famous Five Rapid-Fire Q&A with Jon Epstein Nathan runs through the Famous Five questions smoothly, and John reflects on learning diplomacy over arrogance. Nathan concludes with a detailed recap synthesizing all the metrics discussed.1:21–5:27 · Guest teaching 2/10 Jon Epstein on Previous High-Value Exits and Career Milestones Nathan establishes John's track record across GameSpot and GameSpy, asking him to define what constitutes a good exit. John walks through his early career publishing magazines at IDG before transitioning into gaming media.5:27–7:54 · Guest teaching 2/10 Scaling GameSpot and Navigating the ZDNet Acquisition Nathan interrupts to keep the chronological story focused strictly on GameSpot and asks for the acquisition price. John details the sale to ZDNet for stock valued around $45 million at peak.7:54–10:49 · Guest teaching 2/10 Leading GameSpy Growth to a $61 Million Acquisition Nathan inquires about the incentives that lured John to GameSpy and the terms of the eventual $61M cash acquisition by IGN. John explains the 8% equity grant and revenue tripling under his leadership.10:51–14:07 · Guest teaching 4/10 Sentient’s Evolutionary AI Architecture and Hedge Fund Applications John educates Nathan on evolutionary computation versus neural networks and mentions Sentient's AI hedge fund. When Nathan pushes for exact fund size and AUM growth metrics, John refuses to share details beyond order of magnitude growth.14:07–17:36 · Guest teaching 2/10 Sentient Ascend SaaS Model and Growth Metrics Nathan drills into the unit economics of Sentient Ascend, including customer count, average ACV, zero churn, and acquisition channels. John openly shares numbers around their 25 paying customers and trade show sponsorship costs.17:36–20:33 · Guest teaching 2/10 Sentient’s $143M Capitalization and Team Distribution Nathan brings up Sentient's $100M Series C from 2014 to speculate whether they are currently raising or getting acquired. John defers the question playfully, invoking broader industry trends in AI.20:33–24:14 · Guest teaching 0/10 Famous Five Rapid-Fire Q&A with Jon Epstein Nathan runs through the Famous Five questions smoothly, and John reflects on learning diplomacy over arrogance. Nathan concludes with a detailed recap synthesizing all the metrics discussed.1:21–5:27 · Guest disagreement 1/10 Jon Epstein on Previous High-Value Exits and Career Milestones Nathan establishes John's track record across GameSpot and GameSpy, asking him to define what constitutes a good exit. John walks through his early career publishing magazines at IDG before transitioning into gaming media.5:27–7:54 · Guest disagreement 1/10 Scaling GameSpot and Navigating the ZDNet Acquisition Nathan interrupts to keep the chronological story focused strictly on GameSpot and asks for the acquisition price. John details the sale to ZDNet for stock valued around $45 million at peak.7:54–10:49 · Guest disagreement 1/10 Leading GameSpy Growth to a $61 Million Acquisition Nathan inquires about the incentives that lured John to GameSpy and the terms of the eventual $61M cash acquisition by IGN. John explains the 8% equity grant and revenue tripling under his leadership.10:51–14:07 · Guest disagreement 4/10 Sentient’s Evolutionary AI Architecture and Hedge Fund Applications John educates Nathan on evolutionary computation versus neural networks and mentions Sentient's AI hedge fund. When Nathan pushes for exact fund size and AUM growth metrics, John refuses to share details beyond order of magnitude growth.14:07–17:36 · Guest disagreement 1/10 Sentient Ascend SaaS Model and Growth Metrics Nathan drills into the unit economics of Sentient Ascend, including customer count, average ACV, zero churn, and acquisition channels. John openly shares numbers around their 25 paying customers and trade show sponsorship costs.17:36–20:33 · Guest disagreement 3/10 Sentient’s $143M Capitalization and Team Distribution Nathan brings up Sentient's $100M Series C from 2014 to speculate whether they are currently raising or getting acquired. John defers the question playfully, invoking broader industry trends in AI.20:33–24:14 · Guest disagreement 0/10 Famous Five Rapid-Fire Q&A with Jon Epstein Nathan runs through the Famous Five questions smoothly, and John reflects on learning diplomacy over arrogance. Nathan concludes with a detailed recap synthesizing all the metrics discussed.1:21–5:27 · Nathan pushing back 2/10 Jon Epstein on Previous High-Value Exits and Career Milestones Nathan establishes John's track record across GameSpot and GameSpy, asking him to define what constitutes a good exit. John walks through his early career publishing magazines at IDG before transitioning into gaming media.5:27–7:54 · Nathan pushing back 3/10 Scaling GameSpot and Navigating the ZDNet Acquisition Nathan interrupts to keep the chronological story focused strictly on GameSpot and asks for the acquisition price. John details the sale to ZDNet for stock valued around $45 million at peak.7:54–10:49 · Nathan pushing back 2/10 Leading GameSpy Growth to a $61 Million Acquisition Nathan inquires about the incentives that lured John to GameSpy and the terms of the eventual $61M cash acquisition by IGN. John explains the 8% equity grant and revenue tripling under his leadership.10:51–14:07 · Nathan pushing back 5/10 Sentient’s Evolutionary AI Architecture and Hedge Fund Applications John educates Nathan on evolutionary computation versus neural networks and mentions Sentient's AI hedge fund. When Nathan pushes for exact fund size and AUM growth metrics, John refuses to share details beyond order of magnitude growth.14:07–17:36 · Nathan pushing back 3/10 Sentient Ascend SaaS Model and Growth Metrics Nathan drills into the unit economics of Sentient Ascend, including customer count, average ACV, zero churn, and acquisition channels. John openly shares numbers around their 25 paying customers and trade show sponsorship costs.17:36–20:33 · Nathan pushing back 4/10 Sentient’s $143M Capitalization and Team Distribution Nathan brings up Sentient's $100M Series C from 2014 to speculate whether they are currently raising or getting acquired. John defers the question playfully, invoking broader industry trends in AI.20:33–24:14 · Nathan pushing back 1/10 Famous Five Rapid-Fire Q&A with Jon Epstein Nathan runs through the Famous Five questions smoothly, and John reflects on learning diplomacy over arrogance. Nathan concludes with a detailed recap synthesizing all the metrics discussed.

speaking balance: gold is Nathan, purple is the guest (3 minute bins)

0:00 · Nathan 76% · guest 24%0:00 · Nathan 76% · guest 24%3:00 · Nathan 26.1% · guest 73.9%3:00 · Nathan 26.1% · guest 73.9%6:00 · Nathan 16% · guest 84%6:00 · Nathan 16% · guest 84%9:00 · Nathan 25.9% · guest 74.1%9:00 · Nathan 25.9% · guest 74.1%12:00 · Nathan 13.6% · guest 86.4%12:00 · Nathan 13.6% · guest 86.4%15:00 · Nathan 24.2% · guest 75.8%15:00 · Nathan 24.2% · guest 75.8%18:00 · Nathan 57.5% · guest 42.5%18:00 · Nathan 57.5% · guest 42.5%21:00 · Nathan 72.5% · guest 27.5%21:00 · Nathan 72.5% · guest 27.5%24:00 · Nathan 100% · guest 0%24:00 · Nathan 100% · guest 0%
Sharpest disagreement ▶ 12:48 Refusing to disclose hedge fund AUM

John firmly draws the line when Nathan repeatedly pushes for exact AUM growth percentages, stating that order of magnitude is as much as Nathan will get out of him.

Hardest push from Nathan ▶ 12:33 Nathan drills into hedge fund returns and AUM

Nathan repeatedly refuses John's broad answers about hedge fund mechanics, pushing him directly on fund size and month-over-month growth rates.

Biggest teaching moment ▶ 11:55 Explaining evolutionary computation versus deep learning

John explains how Sentient's AI mimics biological natural selection and mutation to solve complex multi-variable problems, distinguishing it from standard neural networks.

Nathan holds their own ▶ 18:39 Nathan cites exact Series C funding date and size

Nathan cites the specific closing date and $100M size of Sentient's Series C round from late 2014 to corner John on their impending corporate actions.

the scores for every segment, with the reasoning behind each
ChapterTopicNathan as informed peerGuest teachingGuest disagreementNathan pushing backWhy
Jon Epstein on Previous High-Value Exits and Career Milestones 3212 Nathan establishes John's track record across GameSpot and GameSpy, asking him to define what constitutes a good exit. John walks through his early career publishing magazines at IDG before transitioning into gaming media.
Scaling GameSpot and Navigating the ZDNet Acquisition 3213 Nathan interrupts to keep the chronological story focused strictly on GameSpot and asks for the acquisition price. John details the sale to ZDNet for stock valued around $45 million at peak.
Leading GameSpy Growth to a $61 Million Acquisition 4212 Nathan inquires about the incentives that lured John to GameSpy and the terms of the eventual $61M cash acquisition by IGN. John explains the 8% equity grant and revenue tripling under his leadership.
Sentient’s Evolutionary AI Architecture and Hedge Fund Applications 3445 John educates Nathan on evolutionary computation versus neural networks and mentions Sentient's AI hedge fund. When Nathan pushes for exact fund size and AUM growth metrics, John refuses to share details beyond order of magnitude growth.
Sentient Ascend SaaS Model and Growth Metrics 4213 Nathan drills into the unit economics of Sentient Ascend, including customer count, average ACV, zero churn, and acquisition channels. John openly shares numbers around their 25 paying customers and trade show sponsorship costs.
Sentient’s $143M Capitalization and Team Distribution 5234 Nathan brings up Sentient's $100M Series C from 2014 to speculate whether they are currently raising or getting acquired. John defers the question playfully, invoking broader industry trends in AI.
Famous Five Rapid-Fire Q&A with Jon Epstein 5001 Nathan runs through the Famous Five questions smoothly, and John reflects on learning diplomacy over arrogance. Nathan concludes with a detailed recap synthesizing all the metrics discussed.

Statements from this episode (10)

Assertion Not checkable as stated
Epstein: GameSpot was the first professional online game review site
“So GameSpot was the first really professional online reviews site for games.”
John Epstein May 21, 2017 ▶ 3:48
Assertion Supported
Epstein: GameSpot sold for ZDNet stock peaking at about $45 million
“We sold we sold it for stock in CD net. So at the peak, it was worth about forty five million as an exit.”
John Epstein May 21, 2017 ▶ 7:35
Assertion Partly supported
Epstein: GameSpy sold to IGN for around $61 million
“That one was around sixty one million dollar. If I recall.”
John Epstein May 21, 2017 ▶ 10:00
Assertion Not checkable as stated
Epstein: Sentient runs AI across millions of CPUs and thousands of GPUs
“It's able to run, you know, AI problems across millions of CPUs and thousands of GPUs using a proprietary distributed computing middleware layer.”
John Epstein May 21, 2017 ▶ 11:36
Assertion Supported
Epstein: Sentient runs the first fully AI-traded hedge fund
“One of Senian's products through a subsidiary called Senian Investment Management is a hedge fund that is, we think the first Fully AI-traded hedge fund.”
John Epstein May 21, 2017 ▶ 12:37
Assertion Not checkable as stated
Epstein: Sentient Ascend has about 25 paying customers
“We have we launched in September. We have about 25 paying customers about the same number in trial.”
John Epstein May 21, 2017 ▶ 15:40
Assertion Not checkable as stated
Epstein: Sentient Ascend averages $8,000 to $10,000 a month per customer
“So they range anywhere from 3000 a month to 30,000 a month. And so, you know, the average is sort of probably in the eight to 10.”
John Epstein May 21, 2017 ▶ 15:52
Assertion Not checkable as stated
Epstein: Sentient Ascend has had zero customer churn
“No one has churned yet.”
John Epstein May 21, 2017 ▶ 16:13
Disclosure
Epstein: Sentient Technologies has raised $143 million to date
“So far to date has been a hundred and forty three million dollars.”
John Epstein May 21, 2017 ▶ 17:40
Prediction Not checkable as stated
Epstein: AI will make the world unrecognizable within 5 to 10 years
“The world will not be recognizable from a technology standpoint 10 years from now, and some would even say five.”
John Epstein May 21, 2017 ▶ 19:05
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